K&L Ruppert

15/01/2022 |

K&L Ruppert realises 5-figure cost savings through smarter conversion deduplication

Commanders Act’s responsiveness, flexibility and experience are decisive in helping us with our traffic management challenges.

Verena Graf – Online Marketing Director – K&L Ruppert

  • Gain better insight into the customer journey, in particular the role of coupon and discount channels.
  • Improve allocation of marketing spend.
  • Eliminate unnecessary spend on duplicate conversion credits.
  • Smarter deduplication process yields 5-figure cost savings annually.
  • More reliable reporting: Variance between Web analytics and conversion reporting brought below 1% while preserving the full customer journey.
  • Ability to clearly identify and favour those campaigns and channels that are delivering the most value.
  • Vastly improved ease and speed of implementation of marketing tags.

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