About Us

Our team

Serving our clients, serving our vision.

Our team is a team of doers, in the noblest sense of the word. Like our clients, we are characterised by profiles that are able to think about the future while executing the present, to respect agendas and constraints while pushing the usual limits. We have learned a lot together and we are a close-knit team that is happy to work together.

If technological innovation and teamwork are your lifeblood, we look forward to seeing you!

Our story

Founded in 2010, Commanders Act was for a long time called TagCommander, and more often, for our first clients and partners, “tagco”.

As the first French player and today the only European player, we were quickly recognised by the Gartner and Forrester analyst firms as one of the experts in Enterprise Tag Management. Reconciling business performance and data protection has always been our signature.

Initially a pioneer in tag governance, our expertise has evolved with the market: consent management in 2012, then attribution in 2014 and data activation and identity reconciliation.

Today, we offer a cookieless marketing platform that meets the new market standards: collecting data is increasingly complex, doing better with less is the challenge for marketers.
Consent and data governance, activation and performance measurement are essential for our clients.

We are present in Europe and internationally, with offices in France, Italy, Germany and Spain. Our 70 employees support more than 450 clients every day.

Our investors

XAnge Private Equity

Founded in 2003, with offices in Paris, Munich and Berlin, XAnge Private Equity’s Innovation and Technology division invests in fast-growing companies of the digital, mobile, SaaS software and fintech areas. Active in France, Germany and Western Europe, XAnge is a multi-corporate fund with both industrial and financial LPs. Most recently XAnge Private Equity was one of the first investors in Neolane that was sold to Adobe in 2013.

Hi Inov

Hi Inov is the Venture Capital arm of Dentressangle Initiatives. Hi Inov targets growing technology companies in the areas of POS and SaaS software with a focus on online services, complex or niche e-commerce, digital media, the mobile Internet, and communication devices.

Bpifrance Digital Ambition Fund

Bpifrance Digital Ambition Fund targets midsized digital technology companies. With €300 million under management, it is funded by Caisse des Dépôts and managed by Bpifrance. Launched by the French State as part of its Future Investment Program, the fund co-invests in technology companies with strong potential for innovation and growth.