White Paper Data Governance - Why is Data Governance so strategic in 2023 and how can a CDP support your program?
In a context where 48% of French people say they are worried about their purchasing power and 75% want to change their purchasing behavior (OpinionWay study, “From purchasing duty to purchasing power: the relationship of the French with consumption” 2022), the sales represent a critical period for advertisers who must be creative to stand out among the thousands of signals sent to consumers.
With a Customer Data Platformyou can now increase your customer knowledge andsend the right messages in a few clicks in order to increase their engagement.
In summary, it is necessary to have a centralized view on the entire life cycle of user data to have a positive impact on their buying behavior. Segmentation becomes the most efficient way to create your audience groups and adapt omnichannel strategies. A Customer Data Platform is a great tool to increase customer engagement.
Did you like this infographic and want to learn more about customer engagement and analyzing the results?
Find out more with our white paper “How to prepare for Cookieless” and increase your customers’ engagement.