Adopt a data-driven media investment strategy.
Benefit from complete tracking throughout the impression chain
Monitor your campaigns’ performance in real time
Understand the role of each lever and partner
Adopt a successful attribution model
CommandersAct helps us adapt to new markets. The ability to optimise our levers for each market, without any extra effort, increased our revenue by 2-5%
MixCommander uses a people-based measurement that fuses Ad-Centric, Site-Centric and CRM-Centric approaches.
Ad impression metrics provide deeper insights into offsite visitor behaviour. The visitor’s profile is further enhanced by onsite visitor behaviour metrics while the CRM metrics supply the customer knowledge.
Do you know how many daily interactions with your audience are generated by your campaigns?
The key to success is understanding and building the customer journey. Unite all your online (e.g. ad server, merchandising, retargeting, etc.) and offline interactions (e.g. TV, call centre, catalogue, post) in one place.
All marketing teams know that a conversion very rarely occurs after a single touchpoint. And with the rise of programmatic marketing and the complexity of an omni-channel environment, we can no longer analyse the effectiveness of media investments like we did before. Forget about last-click attribution and discover the real-life marketing impressions for each one of your visitors.
Identify the role of each partner and lever that you integrate, and apply models that isolate specific behaviour or levers. Get a global overview of your campaign’s media mix and build an attribution that best fits your business.
Management of multiple conversions for more precise monitoring of your campaign objectives
Native integration of costs via API: over 100 platforms integrated
Library of customisable attribution models and algorithmic models
Visibility: Native measurement of View and Post-view conversions and of genuine visibility via partners
Multi-device: Filter performance by device to better understand your new campaign environments
CRM: Filter performance by customer segment
Mobile Application: Measure the performance of your download campaigns
Customised: Algorithmic models integrated into the platform
Our consultants are here to answer all your questions. Become part of our community and enjoy full access to our 24/7 support in 5 languages.
Robust & secure
Our combination of classic data centre plus the cloud for distant collection offers optimum protection and lightning-fast reactivity.
Your data is exclusively stocked on our French servers, and thus subject to current CNIL (France IT Commission) and Article 29 Working Party regulations.
Our mobile-first solutions put the power to master your mobile marketing efforts directly in your hands, without any technical expertise.