Playbook – Customer Data Platform

November 26, 2019 | 1311 0

Marketers: Make the decisive pass

NBA playbooks are known for being incredibly detailed. They outline the athletic talent, teaching, tactical manoeuvres and strategies. They provide guidance to the entire team as well as to individuals. They aim to maximise performance on the court.

We have developed a Playbook with 12 use cases to follow to set up a CDP project and ensure that it quickly generates ROI.

For example,

  • How to improve identification rates
  • How to redefine ad targeting
  • How to respect user preferences

To download this playbook, please fill in the following form:

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