Playbook – Customer Data Platform
Marketers: Make the decisive pass
NBA playbooks are known for being incredibly detailed. They outline the athletic talent, teaching, tactical manoeuvres and strategies. They provide guidance to the entire team as well as to individuals. They aim to maximise performance on the court.
We have developed a Playbook with 12 use cases to follow to set up a CDP project and ensure that it quickly generates ROI.
- How to improve identification rates
- How to redefine ad targeting
- How to respect user preferences
To download this playbook, please fill in the following form: