The Pinterest API for Conversions allows advertisers to transmit conversions directly to Pinterest through a server-to-server connection, enabling them to utilize these conversions for retargeting in campaigns and for enhanced visibility through conversion reporting. Advertisers can send various types of conversions, including web, in-app, and offline conversions, with events being received either in real-time or within an hour of occurrence. Events received outside this timeframe are considered offline conversions.
Businesses setting up this new integration have improved performance on the following KPIs :
Enhance your performance with Pinterest API for Conversions & Commanders Act
Get the most of Pinterest Ads campaigns with better visibility on user behaviour!
Integrated in minutes
Nothing more simple than connecting Pinterest API for conversions to our server-side TMS. Only a few clicks are required !
Versatility
Various types of conversions can be sent, including web, in-app, and offline conversions, catering to different advertising needs and scenarios.
Retargeting Capabilities
Conversions captured with the Pinterest API can be used for retargeting in campaigns, allowing advertisers to reach users who have already shown interest in their products or services.
Enhanced Visibility
Conversion reporting is improved, providing advertisers with better visibility into their campaign performance and allowing for more informed decision-making.
Real-time or delayed events reception
Events can be received in real-time or within an hour of occurrence, ensuring timely data for campaign optimization.
Comprehensive performance insights
Utilizing the Pinterest API for Conversions offers advertisers a comprehensive view of their conversion campaign performance, maximizing insights and effectiveness.
