Our 2022 study on privacy banners revealed that the average opt-in rate was 70% on desktop and 80% on mobile. In our previous editions, you followed the best practices to improve your opt-in rates, notably through AB tests (banner formats, colours, texts…) while remaining compliant.
This year, we suggest you go further! Discover the strategies to put in place to improve your opt-in rates and catch up with opt-outs through consent activation strategies (scripting, banner optimisation according to navigation path, etc.). All in compliance with privacy standards.
Our customer success teams are at your side to support you in your optimisation strategy. Join our dedicated programme and benefit from expert advice that you can implement quickly!
You will participate in a study programme to share your best practices and results in a completely anonymous way.