White Paper Data Governance - Why is Data Governance so strategic in 2023 and how can a CDP support your program?
How to ensure your DMP is GDPR compliant
• Minimum time, maximum penalties
• Renewed protection for individuals
• New responsabilities for businesses
• Privacy by design
• Accountability
• Pseudonymisation
• Requirement #1 | Oversee compliance
• Requirement #2 | Collect and categorise consent
• Requirement #3 | Supervise from end to end
• Record consent and actions taken
• Control storage and secure access
• Minimise and pseudonymise data
• Supervise data matching