From tag management to data matching
How to ensure your DMP is GDPR compliant
- May 2018: a new beginning for personal data
• Minimum time, maximum penalties
• Renewed protection for individuals
• New responsabilities for businesses
• Privacy by design
• Accountability
• Pseudonymisation
- Manage the consent lifecycle
• Requirement #1 | Oversee compliance
• Requirement #2 | Collect and categorise consent
• Requirement #3 | Supervise from end to end
- Think Privacy by design throughout the entire DMP
• Record consent and actions taken
• Control storage and secure access
• Minimise and pseudonymise data
• Supervise data matching
