From tag management to data matching

How to ensure your DMP is GDPR compliant

• May 2018: a new beginning for personal data

• Minimum time, maximum penalties
• Renewed protection for individuals
• New responsabilities for businesses
• Privacy by design
• Accountability
• Pseudonymisation

• Manage the consent lifecycle

• Requirement #1 | Oversee compliance
• Requirement #2 | Collect and categorise consent
• Requirement  #3 | Supervise from end to end

• Think Privacy by design throughout the entire DMP

• Record consent and actions taken
• Control storage and secure access
• Minimise and pseudonymise data
• Supervise data matching

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