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Beyond third-party cookies, the issue of (anonymous) digital identity

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After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the major browsers to reject third-party cookies, Chrome is also the most popular with a 60% market share. This means there will be a before and after; at Commanders Act, we estimate that after […]

What if you removed all the cookies from your website? Lessons from Sentry’s Journey

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Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why not prepare yourself now ? In a bold move, the code monitoring platform Sentry switched off all cookies and user tracking from its website in July 2023, in a move to anticipate the […]

The end of third-party cookies – What impact on your marketing campaigns?

In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data increasingly complex. Firstly, with the emergence of ad-blockers, and then with the birth of the GDPR, tracking users across different channels is becoming more difficult. With the announced end of third-party cookies, 34% […]

Is it possible to reconcile media budget optimisation and performance?

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Against a backdrop of economic uncertainty, budgets are under increasing pressure, and digital teams are being challenged on a daily basis to improve the profitability of their marketing actions.   With Adloop, the digital media optimisation platform acquired by Commanders Act in October 2023, marketers can now regain control of their digital budgets to assess the […]

Cookieless: why you should invest in first-party tracking

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Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store. Do you prefer third-party or first-party cookies? I don’t really have a choice any more”, you might reply, given the news that third-party cookies are gradually being squeezed out. In fact, everything is […]

What solutions are there to replace third-party cookies?

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While the end of third-party cookies is approaching, no solution seems yet to have really taken hold to replace them. Between the Privacy Sandbox, contextual targeting and new IDs, the market is spoilt for choice. Here’s a look at the candidates. What will the successor to third-party cookies look like? This is a question that […]

Activate audiences, improve KPIs and measure the performance of your campaigns

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Last June, we concluded our series of webinars dedicated to Data Governance. If you were unable to attend our previous sessions, you can access the summary of Episode 1 here : Customer knowledge – integrate and secure your data! Click here to access Episode 2: Data Governance : Data Governance – Manage and control your […]

Data governance: Manage and control your data assets while remaining compliant with regulations

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On June 1st, François Labonne, Head of Professional Services, and Nicolas Naparty, Customer Success Accelerator at Commanders Act, hosted a webinar on Data Governance, with a particular focus on data management and monitoring in a compliance context. Here’s what you need to remember. If you haven’t followed episode 1, you can find a 👉 summary […]

How to reconcile data enrichment and consent?

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“Too complex and too risky“. This is often the verdict that falls when, in a meeting, an acquisition manager suggests enriching the data collected via digital touchpoints. Indeed, since May 2018 (when GDPR came into force) and as the regulators directives have unfolded, ensuring compliance in terms of personal data protection while cross-referencing data for […]

6 best practices to optimize your consent rates

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When data is at the heart of companies’ concerns, the protection of personal data is at the heart of customers’ concerns. The consent banner can thus be seen as a barrier, or as an opportunity to make people respect their choices. Optimizing your consent rates is intimately linked to the trust inspired by your brand, […]

Privacy Barometer 2023

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We’re back with the 2023 edition of the Privacy Barometer based on almost 700 consent banners displayed by our customers! Discover the results on this year’s infographic below.   Click here to compare with the results of the Privacy Barometer 2022

How to use CDP at each stage of the customer lifecycle

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The customer experience is played out at every stage of the customer relationship lifecycle. Key moments for which the data collected in the CDP plays a key role. Discover our review of the use cases. It all starts with the first messages sent. Those that capture the attention and lead to the acquisition of the […]

Server-side Migration: why proceed step by step

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Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn” and to work on the quality of the data.   No, opting for server-side does not mean that all partners have to be migrated in a hurry. On the contrary, everything is converging […]

End of free tracking: good news for the ecosystem?

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For clients and partners alike, it’s a cold shower: recent developments in Google tools (Analytics, Looker Studio, Tag Manager) lead to paying for what was previously free. Bad news? Not so sure…   A picture that you can only really understand if you take three steps back. This is the experience of many analytics managers […]

Customer knowledge: integrate and secure your data

On March 23, François Labonne, Head of Professional Services and Nicolas Naparty, Customer Success Accelerator at Commanders Act hosted a webinar on Data Governance and more specifically on data integration and security. Here are the key points. 1. What is Data Governance ? “Data governance is everything you do to ensure that data is secure, […]

How to implement Data Governance in your organization?

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White Paper – How to implement Data Governance in your organization? A large majority (62%) of marketers report less than full confidence in their data systems (The High-Velocity Data Marketer, CMO Council, 2022). Poor data quality is estimated to cost 44% of companies more than 10% of their revenue every year. (The State of CRM Data […]

What data strategy when media budgets are at half mast?

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Since the summer of 2022 and for the first half of 2023 at least, media budgets, including digital, are like the economy: gloomy. How can we continue to work with data in this context? On which pillars should we rely to get the full value of interactions with audiences? Here’s an overview. A low tide […]

What is the difference between a CDP and a CRM?

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A Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system are both tools used by businesses to manage customer data and improve customer relationships. While they have some similarities, they serve different purposes and have distinct functionalities. Here’s an overview of the differences between a CDP and a CRM:  From customer management to […]
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