Playbook – What advertising strategies can you harness in a cookieless world?
What advertising strategies can you harness in a cookieless world?
These days, everyone is talking about the end of cookies, and we were the first to raise the issue (as shown in this article). The same applies to the fallout for brands in a cookieless world and how the scales are going to be tipped even further in favour of the GAFA companies. But a number of other problems seem to have flown under the radar, such as how can brands readjust their marketing mix, reallocate their budgets, manage their acquisitions and choose the best course of action?
Therefore, we have decided to offer you our insights into the actionable cookieless strategies as well as the potential impacts for each strategy. We have divided them into two categories: with consent and without consent.
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Analytics
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What solutions are there to replace third-party cookies?
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Commanders Act launches JarvX, the new AI copilot to boost the marketing performance of digital teams
CDP
Corporate
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CMP Partner Program : Commanders Act obtains Google certification following announcement of new consent management requirements
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Privacy Barometer 2023