Playbook – What advertising strategies can you harness in a cookieless world?

What advertising strategies can you harness in a cookieless world?

These days, everyone is talking about the end of cookies, and we were the first to raise the issue (as shown in our article about the alternatives of cookies). The same applies to the fallout for brands in a cookieless world and how the scales are going to be tipped even further in favour of the GAFA companies. But a number of other problems seem to have flown under the radar, such as how can brands readjust their marketing mix, reallocate their budgets, manage their acquisitions and choose the best course of action?

Therefore, we have decided to offer you our insights into the actionable cookieless strategies as well as the potential impacts for each strategy. We have divided them into two categories: with consent and without consent.