Playbook – What advertising strategies can you harness in a cookieless world?
What advertising strategies can you harness in a cookieless world?
These days, everyone is talking about the end of cookies, and we were the first to raise the issue (as shown in our article about the alternatives of cookies). The same applies to the fallout for brands in a cookieless world and how the scales are going to be tipped even further in favour of the GAFA companies. But a number of other problems seem to have flown under the radar, such as how can brands readjust their marketing mix, reallocate their budgets, manage their acquisitions and choose the best course of action?
Therefore, we have decided to offer you our insights into the actionable cookieless strategies as well as the potential impacts for each strategy. We have divided them into two categories: with consent and without consent.
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Analytics
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Is it possible to reconcile media budget optimisation and performance?
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End of free tracking: good news for the ecosystem?
CDP
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How to use CDP at each stage of the customer lifecycle
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How to implement Data Governance in your organization?
DATA
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Is it possible to reconcile media budget optimisation and performance?
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How to reconcile data enrichment and consent?
PRIVACY
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What solutions are there to replace third-party cookies?
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How to reconcile data enrichment and consent?
SERVER SIDE
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The end of third-party cookies – What impact on your marketing campaigns?
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Cookieless: why you should invest in first-party tracking