Playbook – A world without cookies

Your #cookieless roadmap to 2021

Targeted advertising as it currently exists on the web is becoming obsolete. Safari already blocks cookies; Chrome blocks them in private browsing mode and plans to do so across the board within 2 years; on top of which, the GDPR rules now drastically reduce the scope of campaigns by requiring explicit prior consent.

In this context, the Commanders Act team has put together a set of recommendations to help you get ready for a cookieless 2021!

Summary:

• Is the consent rate of your CMP optimal?
• Is the issue of identity resolution properly addressed?
• Is your analytics architecture suffi ciently robust?