How can deduplication drive your objectives?

• Article
• December 1, 2020

Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today’s work practices and is mostly used … Continued

Retail and omnichannel: what can the health crisis teach us

• Article
• November 17, 2020

Retailers have learned so many lessons from the lockdown that there is talk of pre- and post-lockdown omnichannel strategies. One thing is for sure, CDP platforms are a … Continued

Check List Black Friday

• Article
• November 16, 2020

Discover our checklist to improve your tracking and make your Black Friday a success! Download it!

Server-side: “tagless” data collection and processing for faster and safer websites

• Article
• October 1, 2020

Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the number of calls from the browser … Continued

TCF v2: new features, constraints and… questions

• Article
• September 25, 2020

Align all parties in the digital advertising industry with the same method for collecting and transmitting consent. Such is the objective of the Transparency Consent Framework. The new … Continued

How to do an AB Test with the Consent Management Platform (CMP) TrustCommander ?

• Article
• July 29, 2020

Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued

Privacy Barometer 2020

• Article
• June 4, 2020

Click here to compare with the Barometer 2019

Preference centre: the future cornerstone of the ad experience

• Article
• May 14, 2020

Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued

What is the impact of confinement on digital performance?

• Article
• April 10, 2020

Attribution: the new challenge in the post-cookie age

• Article
• April 9, 2020

The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even harder to piece the customer journey … Continued

GDPR: the right cookie governance policy involves keeping your tags under control

• Article
• March 23, 2020

Protecting the personal data stored by cookies inevitably involves setting up best practices for how those data are collected. If there were any reason for a CDO or … Continued

The true and false about attribution

• Article
• March 2, 2020

Do you really know the attribution? Let’s check with these four questions. Is the Last click dead? True and false! Although experts have announced the death of the … Continued

Digital marketing in the age of GDPR and ePrivacy

• Article
• February 21, 2020

The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and clear. It stipulates that an active, … Continued

What strategies are available to improve the opt-in rate?

• Article
• February 11, 2020

The consent issue will long be a fixture on the to-do list for marketing directors. What is the course of action? Although some professionals are tempted to use … Continued

Why is consent becoming a marketing issue?

• Article
• February 4, 2020

Regulations spawning left, right and centre GDPR: welcome to season 2 Some people might have believed that the whole GDPR topic (General Data Protection Regulation) was already yesterday’s … Continued

How Google is planning to phase out third-party cookies

• Article
• January 31, 2020

It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging war on cookies? The answer came … Continued

Interview with Dr. Jana Moser: Digital Marketing in the Age of GDPR and ePrivacy

• Article
• December 11, 2019

Since 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits to uncontrolled data collection. With the … Continued

Customer Data Platform: five key benefits

• Article
• December 3, 2019

What can you expect from a Customer Data Platform (CDP)? What role does it play alongside existing solutions (CRM, marketing automation, etc.)? How can it help address the … Continued

5 tips and tricks for your path towards attribute-supported optimisation of the customer journey

• Article
• November 19, 2019

1) Determine your objectives and start off with simple models: What do you want to achieve with attribution? Are you focusing on budget allocation, reassessment of partners/campaigns, or … Continued

Is a CDP made for you?

• Article
• November 4, 2019

Is a CDP suited to your needs? Will the global investment – not only financial, but also the time and energy you will put in – be worth … Continued

TrustCommander: a solution to GDPR’s legal, technological and marketing challenges

• Article
• October 29, 2019

With the announced tightening of the GDPR in France and the emergence of similar initiatives overseas, Commanders Act offers a consent management solution that is safe, customisable and … Continued

Where does the CDP fit into the marketing stack?

• Article
• October 22, 2019

Barely have we finished underlining the complexity of this Martech stack, and we are already talking about adding another solution to the pile in the form of the … Continued

Are cookies soon to be a thing of the past? Not if Commanders Act has anything to say about it with its two solutions.

• Article
• October 15, 2019

The phenomenon of cookies disappearing from websites is a long story that started when tracking made its appearance, without forgetting browsers, add-ons, antiviruses and PC cleaner software giving … Continued

How do you tackle ITP? Commanders Act has the answer

• Article
• October 10, 2019

ITP, or Intelligent Tracking Prevention, is a feature that Apple has added to its Safari browser to protect web users’ personal data from being misused. This development has … Continued

The 5 quests of a modern marketer

• Article
• September 23, 2019

A lot of things have changed for marketing teams in the space of just three years. The digital world is clearly no longer seen as an isolated island, … Continued

Privacy Barometer 2019

• Article
• June 19, 2019

Click here to compare with the Barometer 2018

Delight Your Audiences With Real-Time Marketing

• Article
• May 29, 2019

If you have any familiarity with online marketing, you know that activating consumer data in real time is often talked about but isn’t easily achieved. This is because … Continued

Discovering Insights : What can be learned through a Prediction Tree?

• Article
• May 20, 2019

Let’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability of purchase (the darker the red, … Continued

What’s more important: The money you have or the money you earn?

• Article
• May 20, 2019

Generally speaking, teams are rather excited when they start trying out machine learning, AI, predictive analytics and algorithms that have the potential to boost their work performance. However, … Continued

Attribution: why does the last click model endure

• Article
• April 16, 2019

Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued

Consent on mobile and apps: 4 challenges

• Article
• April 2, 2019

While every website and app publisher dreams of cross-device consent management, the reality is easier said than done…here’s why. While ‘mobile first’ has become a very hot buzzword, … Continued

Why do you have to give your consent over and over again on some websites?

• Article
• March 26, 2019

The GDPR pop-in sometimes seems to glitch. Unfortunately, this isn’t caused by a bug, but actually the result of an approach to collecting consent that is too global … Continued

7 features of a CMP that can ensure your regulatory compliance and a smoother user experience

• Article
• March 20, 2019

How can you comply with the GDPR without compromising the user experience? This challenge is precisely the job of a Consent Management Platform. While CMPs are a relatively … Continued

Privacy Barometer 2018

• Article
• January 10, 2019

  Click here to compare with the Barometer 2019

“With Commanders Act’s CMP, we can archive consent”

• Article
• December 14, 2018

Winoc Coppens, 20minutes, IT Director

“The first challenge of the GDPR is organisational”

• Article
• December 11, 2018

Olivier Boutin, Digital Operations Director, Lagardère Active Jérémy Guérineau, Head of Tracking and Tag Management, Lagardère Active Managing consent in the GDPR era: a revolution or evolution for … Continued

“We are caught in no man’s land with lots of uncertainty”

• Article
• December 7, 2018

Romain Lhote, Digital Marketing Manager, L’Equipe Managing consent in the GDPR era: a revolution or evolution? The GDPR is clearly part of a regulatory evolution, announced well in … Continued

“The major benefit of Commanders act is that it’s an impartial platform”

• Article
• December 5, 2018

Benjamin Drocourt, Director of Commercial Services, Boursorama Cyril Bourbon, Director of Web Media, Boursorama Managing consent in the GDPR era: a revolution or evolution for news publishers? BD … Continued

Commanders Act Privacy Barometer

• Article
• November 27, 2018

GDPR: 5 lessons to remember for obtaining consent Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give it? … Continued

The importance of data layer granularity in your TMS

• Article
• September 14, 2018

Don’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising all your digital campaigns and your … Continued

Consent management: Commanders Act receives IAB compliance

• Article
• August 20, 2018

With the GDPR introducing a new trust contract for personal data, all the attention is being directed towards how to manage consent. By awarding its compliance, IAB aims … Continued

Can the GDPR and Tag Management work in harmony?

• Article
• July 4, 2018

“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital audiences?” That is the major worry … Continued

From DMP to CDP: 5 major reconciliations

• Article
• July 4, 2018

As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But … Continued

GDPR: Survival guide for latecomers

• Article
• April 25, 2018

For many companies, the GDPR (General Data Protection Regulation) is the thick dossier lying unopened on the desk, which they’ll “get to next week”. Yet, time is running … Continued

What is a tag?

• Article
• March 7, 2017

In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on sites. Data collection is usually about … Continued

Attribution: why is the Last Click model bound to disappear?

• Article
• February 28, 2017

Attribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create their own. In recent years, we … Continued

Crédit Mutuel Nord Europe: 10 use cases for better data usage

• Article
• February 21, 2017

Data collection is key in any digital marketing strategy. Even though data quality and exploitation are paramount, the volume of collected information plays also a central part in … Continued

Benefits of using a good TMS

• Article
• February 14, 2017

Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage tags efficiently, it will also let … Continued

Issues Related to Information Protection within a Data-Driven Company

• Article
• October 13, 2016

Digital transformation started about ten years ago, if not before, depending on the definition we wish to consider. However, the subject had never been as relevant as it … Continued

What is a DMP?

• Article
• October 13, 2016

The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged in favor of a user-centered global … Continued

What is Tag Management?

• Article
• October 13, 2016

Tags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also used in A/B testing, advertising, social … Continued

Using Data to Predict

• Article
• October 13, 2016

By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has … Continued

Understanding Customers Better Through First, Second and Third Party Data

• Article
• October 13, 2016

Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What … Continued