The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
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Our latest publicationGDPR cookie audit: the DPO’s practical guide to detecting and fixing compliance issues
74% of DPOs work alone. That single figure captures the scale of the challenge they face in ensuring day-to-day cookie compliance. Here is a guide — and, better…
Older publications
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10 reasons why server-side tracking is the way to go.
Table of contents In a constantly evolving digital environment, server-side tracking is becoming an increasingly popular choice. With new regulations and growing user…
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Cookie Crawler : what is it and why is it useful ?
What is a Cookie Crawler? A cookie crawler is a tool used to examine, analyze, and extract information about cookies present on websites.…
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End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a user…
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What is Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very beginning.…
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What happens after a Google search ?
An intriguing study published by Rand Fishkin of the research firm Sparktoro sheds light on user behavior after conducting a Google search. In…
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Everything you need to know about Google Consent Mode V2
What is Google’s Consent Mode v2? Consent Mode is a Google tool that enables conversions linked to Google Ads campaigns to continue to…
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Make more margins with less budget, our solutions to prepare 2025!
With 2025 almost there, what are the main challenges of digital marketers? 2024 is a very challenging year for digital marketers. We can…
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Google’s Privacy Sandbox: Situation Report
For months now, the expected end of third-party cookies has been stirring up the digital marketing ecosystem, as it searches for credible alternatives.…
