How to chose the right CDP?
All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core features that build customer profiles and … Continued
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Identifying & reaching out to consumers across channels
Whether on the website, in the store or via email, every channel which enables consumers to communicate with a company generates customer data. However, each of these channels … Continued
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Infographics – 10 misconceptions about Server-Side
Access the full article on the 10 myths about the Server-Side here.
Read morePrivacy Barometer 2022: consent collection practices are becoming increasingly standardised
One year after the latest directives from France’s data protection authority were enacted, most websites are now equipped with a consent banner. Collection mechanisms are gradually becoming standardised, … Continued
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Privacy Good practices 2022
To find all the results of the 2022 Privacy Barometer click here Register here for our privacy optimization program!
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Privacy Barometer 2022
Click here to compare with the Barometer 2021 Do you want to optimise your privacy banners? Discover our best practices! *This study has been conducted in the context … Continued
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White Paper – How do you prepare for the cookieless world?
And why the Server-Side model will become your greatest ally Essential and fragile in equal measure… that’s exactly how the status of data could be summed up in … Continued
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The benefits of the Server-Side model
There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The first method involves getting the browser … Continued
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Server-side: 10 myths debunked
In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams in their campaign roadmaps. This new … Continued
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Commanders Act announces the launch of a new innovation cycle
In response to the changes sweeping the digital ecosystem and customers’ expectations for managing and using data, a technological transformation is required to ensure a seamless digital marketing … Continued
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Consent Management in Europe – an overview of the situation in Germany, France, Italy and the UK
When it comes to data protection, marketers are also greatly concerned about the issue of consent management. Especially for internationally orientated companies and their marketing departments, it is … Continued
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Time to invest in a Customer Data Platform
White Paper – Time to invest in a Customer Data Platform “Our tools give business users direct control of their first-party data.” “We provide an up-to-the-second view of … Continued
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Does the mix of first, second and third-party data need an overhaul?
First, second and third-party data are suffering from the fallout of consent collection regulations and the end of third-party cookies. Zero-party data are shaping up to be a … Continued
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The Italian Garante new guidelines for cookies use
On June 10th, 2021, the Italian Data Protection Authority (Garante per la protezione dei dati personali) has published new guidelines for cookie usage. It comes after 6 months … Continued
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Playbook – What advertising strategies can you harness in a cookieless world?
What advertising strategies can you harness in a cookieless world? These days, everyone is talking about the end of cookies, and we were the first to raise the … Continued
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What are the alternatives to cookies?
Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are available for replacing cookies? How can … Continued
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Why we decided to redesign TrustCommander’s Consent Analytics Dashboard, 2 years after the GDPR?
The market needed statistics but the maturity was missing. We wanted to simplify and adopt a more ‘business-like’ approach in the selection and presentation of the main metrics … Continued
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Integrate Shopify easily with TagCommander
If you want a job done well, do it yourself. We tend to forget it nowadays, but that old adage contains a scrap of Shopify’s DNA. A long … Continued
Read moreCommanders Act Privacy Barometer 2021 The impact of explicit consent: a pleasant surprise for the market
For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of … Continued
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At Commanders Act, the new version of GA4 is already available!
For those of you who have already deployed Google Analytics 4 through TagCommander, this post won’t teach you anything new since you already know that you don’t need … Continued
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Data governance: four key aspects
Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically what data governance is all about. … Continued
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Server-side tag management: what advantages does it offer?
The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data require heightened vigilance, “server-to-server” tag management … Continued
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Personalisation: a key use case for the CDP
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is a tacit one. It is an … Continued
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Personalisation: the favourite playground for CDP
White Paper: Personalisation : the favourite playground for CDP Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer … Continued
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Data governance: a mission-critical challenge for marketing teams
Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such … Continued
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Check list Sales
Discover our checklist to improve your tracking and make your Sales a success! Download it!
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How can deduplication drive your objectives?
Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today’s work practices and is mostly used … Continued
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Retail and omnichannel: what can the health crisis teach us
Retailers have learned so many lessons from the lockdown that there is talk of pre- and post-lockdown omnichannel strategies. One thing is for sure, CDP platforms are a … Continued
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Check List Black Friday
Discover our checklist to improve your tracking and make your Black Friday a success! Download it!
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Playbook – A world without cookies
Your #cookieless roadmap to 2021 Targeted advertising as it currently exists on the web is becoming obsolete. Safari already blocks cookies; Chrome blocks them in private browsing mode … Continued
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Server-side: “tagless” data collection and processing for faster and safer websites
Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the number of calls from the browser … Continued
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TCF v2: new features, constraints and… questions
Align all parties in the digital advertising industry with the same method for collecting and transmitting consent. Such is the objective of the Transparency Consent Framework. The new … Continued
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How to do an AB Test with the Consent Management Platform (CMP) TrustCommander ?
Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued
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Cookbook – Consent Management Platform
Recipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as … Continued
Read morePrivacy Barometer 2020: the gulf widens between brands in terms of GDPR compliance
Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months … Continued
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Commanders Act receives the Excellence label from RGPD Check
The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, … Continued
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Preference centre: the future cornerstone of the ad experience
Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued
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Attribution: the new challenge in the post-cookie age
The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even harder to piece the customer journey … Continued
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GDPR: the right cookie governance policy involves keeping your tags under control
Protecting the personal data stored by cookies inevitably involves setting up best practices for how those data are collected. If there were any reason for a CDO or … Continued
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The true and false about attribution
Do you really know the attribution? Let’s check with these four questions. Is the Last click dead? True and false! Although experts have announced the death of the … Continued
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Digital marketing in the age of GDPR and ePrivacy
The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and clear. It stipulates that an active, … Continued
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Commanders Act continues to grow in the Customer Data Platform market
With its 10th year in business just around the corner, Commanders Act is confirming its expertise and maturity in data and consent collection in a rapidly evolving market. … Continued
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What strategies are available to improve the opt-in rate?
The consent issue will long be a fixture on the to-do list for marketing directors. What is the course of action? Although some professionals are tempted to use … Continued
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Why is consent becoming a marketing issue?
Regulations spawning left, right and centre GDPR: welcome to season 2 Some people might have believed that the whole GDPR topic (General Data Protection Regulation) was already yesterday’s … Continued
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How Google is planning to phase out third-party cookies
It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging war on cookies? The answer came … Continued
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White Paper – Consent Management
Personal data management is receiving special treatment across the world, whether Europe, North America or Asia. Europe is one of the movement’s forerunners after enacting the GDPR and … Continued
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Interview with Dr. Jana Moser: Digital Marketing in the Age of GDPR and ePrivacy
Since 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits to uncontrolled data collection. With the … Continued
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Customer Data Platform: five key benefits
What can you expect from a Customer Data Platform (CDP)? What role does it play alongside existing solutions (CRM, marketing automation, etc.)? How can it help address the … Continued
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Playbook – Customer Data Platform
Marketers: Make the decisive pass NBA playbooks are known for being incredibly detailed. They outline the athletic talent, teaching, tactical manoeuvres and strategies. They provide guidance to the … Continued
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5 tips and tricks for your path towards attribute-supported optimisation of the customer journey
1) Determine your objectives and start off with simple models: What do you want to achieve with attribution? Are you focusing on budget allocation, reassessment of partners/campaigns, or … Continued
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Is a CDP made for you?
Is a CDP suited to your needs? Will the global investment – not only financial, but also the time and energy you will put in – be worth … Continued
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Case Study Sorgenia
Sorgenia is an Italian energy supplier who took advantage of the Commanders Act platform to customize its offer and improve its customer service. The company has identified three … Continued
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TrustCommander: a solution to GDPR’s legal, technological and marketing challenges
With the announced tightening of the GDPR in France and the emergence of similar initiatives overseas, Commanders Act offers a consent management solution that is safe, customisable and … Continued
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Where does the CDP fit into the marketing stack?
Barely have we finished underlining the complexity of this Martech stack, and we are already talking about adding another solution to the pile in the form of the … Continued
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Are cookies soon to be a thing of the past? Not if Commanders Act has anything to say about it with its two solutions.
The phenomenon of cookies disappearing from websites is a long story that started when tracking made its appearance, without forgetting browsers, add-ons, antiviruses and PC cleaner software giving … Continued
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How do you tackle ITP? Commanders Act has the answer
ITP, or Intelligent Tracking Prevention, is a feature that Apple has added to its Safari browser to protect web users’ personal data from being misused. This development has … Continued
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The 5 quests of a modern marketer
A lot of things have changed for marketing teams in the space of just three years. The digital world is clearly no longer seen as an isolated island, … Continued
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Commanders Act publishes its 2nd Privacy Barometer, based on the behaviour of 9 million internet users
Banners, pop-ins, acceptance through clicking or scrolling…1 year on from the introduction of the GDPR, how does the way consent is collected influence a user’s decision to give … Continued
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Commanders Act provides its expertise and experience in aid of marketing teams
Commanders Act has published its white paper on Customer Data Platforms to help marketing teams overcome their challenges Paris, 4 May 2019 – Identified as one of the … Continued
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CDP: The new copilot of today’s marketer
CDP: The new copilot of today’s marketer How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How … Continued
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Delight Your Audiences With Real-Time Marketing
If you have any familiarity with online marketing, you know that activating consumer data in real time is often talked about but isn’t easily achieved. This is because … Continued
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The Customer Data Platform by David Raab
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
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GDPR: 1 year on, fully compliant?
One year after coming into force, the GDPR has not had its last word and remains a key concern for businesses Everyone remembers where they were on 25th … Continued
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Thanks to Commanders Act, Sorgenia makes the most of digital technology to personalise the customer experience and improve customer support
The Italian energy supplier has achieved 15% more conversions by fully leveraging its data Italy’s leading digital energy company By making innovation its guiding principle, Sorgenia has become … Continued
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Discovering Insights : What can be learned through a Prediction Tree?
Let’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability of purchase (the darker the red, … Continued
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What’s more important: The money you have or the money you earn?
Generally speaking, teams are rather excited when they start trying out machine learning, AI, predictive analytics and algorithms that have the potential to boost their work performance. However, … Continued
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Commanders Act launches TrustCommander, a new optimised version of its Privacy module
An update which makes the module more user-friendly and simplifies compliance with personal data collection laws Paris, May 16th 2019 – Commanders Act, the SaaS vendor specialising in … Continued
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Why does the last click model endure?
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued
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Attribution: why does the last click model endure
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued
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Commanders Act in the world’s top 3 “enterprise tag management” solutions
In the latest Gartner study, Commanders Act is the only European and French vendor to feature in the market’s top 3 with its TagCommander solution Paris, 4th April … Continued
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Consent on mobile and apps: 4 challenges
While every website and app publisher dreams of cross-device consent management, the reality is easier said than done…here’s why. While ‘mobile first’ has become a very hot buzzword, … Continued
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Why do you have to give your consent over and over again on some websites?
The GDPR pop-in sometimes seems to glitch. Unfortunately, this isn’t caused by a bug, but actually the result of an approach to collecting consent that is too global … Continued
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7 features of a CMP that can ensure your regulatory compliance and a smoother user experience
How can you comply with the GDPR without compromising the user experience? This challenge is precisely the job of a Consent Management Platform. While CMPs are a relatively … Continued
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Booklet Privacy
Despite the GDPR (General Data Protection Regulation) coming into effect on 25th May 2018, many businesses are still not yet compliant.
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“The first challenge of the GDPR is organisational”
Olivier Boutin, Digital Operations Director, Lagardère Active Jérémy Guérineau, Head of Tracking and Tag Management, Lagardère Active Managing consent in the GDPR era: a revolution or evolution for … Continued
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“We are caught in no man’s land with lots of uncertainty”
Romain Lhote, Digital Marketing Manager, L’Equipe Managing consent in the GDPR era: a revolution or evolution? The GDPR is clearly part of a regulatory evolution, announced well in … Continued
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“The major benefit of Commanders act is that it’s an impartial platform”
Benjamin Drocourt, Director of Commercial Services, Boursorama Cyril Bourbon, Director of Web Media, Boursorama Managing consent in the GDPR era: a revolution or evolution for news publishers? BD … Continued
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Commanders Act Privacy Barometer
GDPR: 5 lessons to remember for obtaining consent Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give it? … Continued
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Privacy Commanders Act Barometer GDPR: 5 lessons to remember for obtaining consent…
…and a few presumptions you might need to rethink Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give … Continued
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Commanders Act publishes the first Privacy Barometer, based on the behaviour of over 10 million internet users
Banners, pop-ins, confirmation through clicking or scrolling…in the GDPR era, how does the way consent is collected influence a user’s decision to give it? Paris, November 20th 2018 … Continued
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Game manufacturer Ravensburger backs Commanders Act
TagCommander offers dynamic tag management with a substantial range of features, including GDPR compliance Munich, October 16, 2018 – Commanders Act, a European provider of enterprise solutions for tag, … Continued
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Commanders Act Germany chosen by Deutsche Post to convert online customers through advertising mail
Commanders Act incorporates direct mail campaigns into its DataCommander solution Paris, October 4, 2018 – Thanks to Data Commander, Commanders Act’s CDP (Customer Data Platform), visitors showing an … Continued
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5 to ePrivacy!
How to prepare your Marketing for ePrivacy using using an integrated CMP-CDP?
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The importance of data layer granularity in your TMS
Don’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising all your digital campaigns and your … Continued
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Consent management: Commanders Act receives IAB compliance
With the GDPR introducing a new trust contract for personal data, all the attention is being directed towards how to manage consent. By awarding its compliance, IAB aims … Continued
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The CDP is gradually taking over the DMP. Revolution or evolution? Find out here
As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But … Continued
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Can the GDPR and Tag Management work in harmony?
“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital audiences?” That is the major worry … Continued
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From DMP to CDP: 5 major reconciliations
As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But … Continued
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GDPR: Commanders Act registered as a consent management provider by IAB
The vendor, specialists in tags and data, thus cements its leading position in the personal data protection industry. Paris, 28 June 2018 – Commanders Act, a vendor of SaaS … Continued
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How to orchestrate your marketing around people – and not cookies
And how a DMP can help you succeed
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GDPR: Survival guide for latecomers
For many companies, the GDPR (General Data Protection Regulation) is the thick dossier lying unopened on the desk, which they’ll “get to next week”. Yet, time is running … Continued
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Commanders Act closes Google Analytics 360’s gaps in terms of compliance with the GDPR
Commanders Act’s customer data platform will bridge the gaps in data protection that will arise in the future with Google Analytics 360 Suite Paris, 28 March 2018 – Commanders … Continued
Read more10 ways the Crédit Mutuel Nord Europe uses its DMP
On the occasion of E-Commerce One to One Monaco, Rémi Deltombe agreed to co-lead a workshop with us about the data-driven customer experience within the Crédit Mutuel Nord … Continued
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Data Privacy: To Whom Does Data Belong-and to Whom Will It Belong in the Future?
Data Privacy: To Whom Does Data Belong-and to Whom Will It Belong in the Future? This free White Paper offers comprehensive information on the subject of data privacy … Continued
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[Replay Webinar] Omnichannel Strategy: Principles, Methodology, and Implementation Feedbacks by Cyrillus
Let’s put an end to the never-ending arguments over Brick and Mortar vs. Online! It is now possible and necessary, to think through the prism of omnichannel strategies. … Continued
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[Replay Webinar] How to interconnect the mobile channel to your DMP?
This webinar, jointly hosted by Jérôme Stioui, CEO of Accengage, and Michael Froment, CEO of Commanders Act, will showcase how to create data flows between the Mobile channel … Continued
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Commanders Act is awarded the ePrivacy EU data protection certification
Commanders Act, a European provider of enterprise solutions for tag, data and customer journey management, was awarded the EU ePrivacy data protection seal of approval. This confirms that … Continued
Read moreCommanders Act’s introduction by Michael Froment
Back the introduction of Commanders Act by Michael Froment, Chairman and CEO of the 7th edition which took place in Monaco on March 22,23 and 24, 2017.
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What is a tag?
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on sites. Data collection is usually about … Continued
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Attribution: why is the Last Click model bound to disappear?
Attribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create their own. In recent years, we … Continued
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Crédit Mutuel Nord Europe: 10 use cases for better data usage
Data collection is key in any digital marketing strategy. Even though data quality and exploitation are paramount, the volume of collected information plays also a central part in … Continued
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TagCommander is now Commanders Act
Already 7 years old and counting! For its birthday, TagCommander, the European Tag Management solution and preferred partner of more than 400 e-commerce actors, becomes Commanders Act. The … Continued
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Benefits of using a good TMS
Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage tags efficiently, it will also let … Continued
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Issues Related to Information Protection within a Data-Driven Company
Digital transformation started about ten years ago, if not before, depending on the definition we wish to consider. However, the subject had never been as relevant as it … Continued
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What is a DMP?
The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged in favor of a user-centered global … Continued
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What is Tag Management?
Tags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also used in A/B testing, advertising, social … Continued
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Using Data to Predict
By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has … Continued
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Understanding Customers Better Through First, Second and Third Party Data
Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What … Continued
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Customer Journey & Attribution
How you and your team can turn prospects into customers What do world-class football and efficient online marketing have in common?
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CCT Consulting
Camille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.
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Groupe Argus
Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to … Continued
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Radio France
Michael Vuillaume of Radio France discusses how enterprise tag management has given it agility in managing its marketing cloud and exploiting its data.
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Yellow Pages
Alexandre Métier of Yellow Pages Canada reveals the strategic role of data collection in improving its services and ensuring its ongoing digital transformation.
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Air France
Hermione Vaury of Air France shares how the company has slashed marketing project implementation times and has improved the day-to-day productivity of its marketing teams.
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Lagardère Active
Dilson Varela Ribeiro of Lagardère Active tells of how enterprise tag management has enabled it to better manage its monetisation solutions, optimise visitor engagement and reduce IT dependency.
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Disneyland Paris
Jean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate traffic, and improve booking conversions.
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Marketing Agility
Our customers Disneyland Paris, Air France, Lagardère Active, and Radio France discuss tag management and how it has helped them in their marketing efforts.
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Tag Management pivotal to marketing agility
Commanders Act commissioned Forrester to carry out a study of digital marketing priorities at large financial services and retail organizations across France and Germany.
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TagCommander named winner of Red Herring Top 100 Europe awards
Paris, France, April 20, 2015 – TagCommander, the leading European provider of enterprise tag management systems, announced today that it has been named as a winner of the … Continued
Read moreTagCommander raises €6.5 million Series B funding
PARIS, October 8, 2014 – TagCommander, a European pioneer and leader in the growing market forenterprise tag management systems, has today announced a €6.5 million Series B investment … Continued
Read moreOnline data collection: 6 musings from a privacy advocate
Q&A with Aurélie Pols, Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer, Mind Your Privacy. We caught up with Aurélie, a user privacy advocate, soon … Continued
Read more5 reasons to adopt a Tag Management System this new year
Q&A with Lukas Oldenburg, Sr. Digital Analyst, and Teamleader at UNIC AG, Zurich. We recently sat with Lukas, an analytics expert and TMS power user, and picked his … Continued
Read moreTagCommander and Webtrends announce strategic partnership
London, January 17, 2013 – TagCommander, the leading global enterprise tag management solution, and Webtrends, the global leader in digital intelligence, announced a strategic global partnership to empower … Continued
Read moreFirst Financing for TagCommander Fourth Investment through the XAnge Capital 2 Fund
Paris, October 29, 2012 – TagCommander, a provider of digital marketing solutions, has just received €1.5 million in equity from XAnge Capital 2 in order to accelerate its … Continued
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