
Check list Sales
Discover our checklist to improve your tracking and make your Sales a success! Download it!
Read moreDiscover our checklist to improve your tracking and make your Sales a success! Download it!
Read moreAssociating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today’s work practices and is mostly used … Continued
Read moreRetailers have learned so many lessons from the lockdown that there is talk of pre- and post-lockdown omnichannel strategies. One thing is for sure, CDP platforms are a … Continued
Read moreDiscover our checklist to improve your tracking and make your Black Friday a success! Download it!
Read moreYour #cookieless roadmap to 2021 Targeted advertising as it currently exists on the web is becoming obsolete. Safari already blocks cookies; Chrome blocks them in private browsing mode … Continued
Read moreGartner says, “Whether your organization works locally or operates globally, privacy regulations impact your decisions when processing personnal data, which has become omnipresent in all facet of business” … Continued
Read moreServer-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the number of calls from the browser … Continued
Read moreAlign all parties in the digital advertising industry with the same method for collecting and transmitting consent. Such is the objective of the Transparency Consent Framework. The new … Continued
Read moreWhy is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued
Read moreRecipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as … Continued
Read moreAlthough the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months … Continued
Read moreThe Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, … Continued
Read morePrivacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued
Read moreIn these time of pandemy, we face new challenges for our activity. Gartner says, “leaders need to keep people focused on the now while preparing them for the … Continued
Read moreThe heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even harder to piece the customer journey … Continued
Read moreProtecting the personal data stored by cookies inevitably involves setting up best practices for how those data are collected. If there were any reason for a CDO or … Continued
Read moreDo you really know the attribution? Let’s check with these four questions. Is the Last click dead? True and false! Although experts have announced the death of the … Continued
Read moreThe latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and clear. It stipulates that an active, … Continued
Read moreGartner says : “Customer data is vital to improve customer experience” We believe this report can help to better understand the different Customer Data Management Technologies, their use, … Continued
Read moreWith its 10th year in business just around the corner, Commanders Act is confirming its expertise and maturity in data and consent collection in a rapidly evolving market. … Continued
Read moreThe consent issue will long be a fixture on the to-do list for marketing directors. What is the course of action? Although some professionals are tempted to use … Continued
Read moreRegulations spawning left, right and centre GDPR: welcome to season 2 Some people might have believed that the whole GDPR topic (General Data Protection Regulation) was already yesterday’s … Continued
Read moreIt was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging war on cookies? The answer came … Continued
Read morePersonal data management is receiving special treatment across the world, whether Europe, North America or Asia. Europe is one of the movement’s forerunners after enacting the GDPR and … Continued
Read moreSince 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits to uncontrolled data collection. With the … Continued
Read moreWhat can you expect from a Customer Data Platform (CDP)? What role does it play alongside existing solutions (CRM, marketing automation, etc.)? How can it help address the … Continued
Read moreMarketers: Make the decisive pass NBA playbooks are known for being incredibly detailed. They outline the athletic talent, teaching, tactical manoeuvres and strategies. They provide guidance to the … Continued
Read more1) Determine your objectives and start off with simple models: What do you want to achieve with attribution? Are you focusing on budget allocation, reassessment of partners/campaigns, or … Continued
Read moreIs a CDP suited to your needs? Will the global investment – not only financial, but also the time and energy you will put in – be worth … Continued
Read moreSorgenia is an Italian energy supplier who took advantage of the Commanders Act platform to customize its offer and improve its customer service. The company has identified three … Continued
Read moreWith the announced tightening of the GDPR in France and the emergence of similar initiatives overseas, Commanders Act offers a consent management solution that is safe, customisable and … Continued
Read moreBarely have we finished underlining the complexity of this Martech stack, and we are already talking about adding another solution to the pile in the form of the … Continued
Read moreThe phenomenon of cookies disappearing from websites is a long story that started when tracking made its appearance, without forgetting browsers, add-ons, antiviruses and PC cleaner software giving … Continued
Read moreITP, or Intelligent Tracking Prevention, is a feature that Apple has added to its Safari browser to protect web users’ personal data from being misused. This development has … Continued
Read moreA lot of things have changed for marketing teams in the space of just three years. The digital world is clearly no longer seen as an isolated island, … Continued
Read moreClick here to compare with the Barometer 2018
Read moreBanners, pop-ins, acceptance through clicking or scrolling…1 year on from the introduction of the GDPR, how does the way consent is collected influence a user’s decision to give … Continued
Read moreCommanders Act has published its white paper on Customer Data Platforms to help marketing teams overcome their challenges Paris, 4 May 2019 – Identified as one of the … Continued
Read moreCDP: The new copilot of today’s marketer How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How … Continued
Read moreIf you have any familiarity with online marketing, you know that activating consumer data in real time is often talked about but isn’t easily achieved. This is because … Continued
Read moreWe have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
Read moreOne year after coming into force, the GDPR has not had its last word and remains a key concern for businesses Everyone remembers where they were on 25th … Continued
Read moreThe Italian energy supplier has achieved 15% more conversions by fully leveraging its data Italy’s leading digital energy company By making innovation its guiding principle, Sorgenia has become … Continued
Read moreLet’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability of purchase (the darker the red, … Continued
Read moreGenerally speaking, teams are rather excited when they start trying out machine learning, AI, predictive analytics and algorithms that have the potential to boost their work performance. However, … Continued
Read moreAn update which makes the module more user-friendly and simplifies compliance with personal data collection laws Paris, May 16th 2019 – Commanders Act, the SaaS vendor specialising in … Continued
Read moreDespite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued
Read moreDespite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued
Read moreIn the latest Gartner study, Commanders Act is the only European and French vendor to feature in the market’s top 3 with its TagCommander solution Paris, 4th April … Continued
Read moreWhile every website and app publisher dreams of cross-device consent management, the reality is easier said than done…here’s why. While ‘mobile first’ has become a very hot buzzword, … Continued
Read moreThe GDPR pop-in sometimes seems to glitch. Unfortunately, this isn’t caused by a bug, but actually the result of an approach to collecting consent that is too global … Continued
Read moreHow can you comply with the GDPR without compromising the user experience? This challenge is precisely the job of a Consent Management Platform. While CMPs are a relatively … Continued
Read moreDespite the GDPR (General Data Protection Regulation) coming into effect on 25th May 2018, many businesses are still not yet compliant.
Read moreClick here to compare with the Barometer 2019
Read moreWinoc Coppens, 20minutes, IT Director
Read moreOlivier Boutin, Digital Operations Director, Lagardère Active Jérémy Guérineau, Head of Tracking and Tag Management, Lagardère Active Managing consent in the GDPR era: a revolution or evolution for … Continued
Read moreRomain Lhote, Digital Marketing Manager, L’Equipe Managing consent in the GDPR era: a revolution or evolution? The GDPR is clearly part of a regulatory evolution, announced well in … Continued
Read moreBenjamin Drocourt, Director of Commercial Services, Boursorama Cyril Bourbon, Director of Web Media, Boursorama Managing consent in the GDPR era: a revolution or evolution for news publishers? BD … Continued
Read moreGDPR: 5 lessons to remember for obtaining consent Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give it? … Continued
Read more…and a few presumptions you might need to rethink Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give … Continued
Read moreBanners, pop-ins, confirmation through clicking or scrolling…in the GDPR era, how does the way consent is collected influence a user’s decision to give it? Paris, November 20th 2018 … Continued
Read moreTagCommander offers dynamic tag management with a substantial range of features, including GDPR compliance Munich, October 16, 2018 – Commanders Act, a European provider of enterprise solutions for tag, … Continued
Read moreCommanders Act incorporates direct mail campaigns into its Data Commander solution Paris, October 4, 2018 – Thanks to Data Commander, Commanders Act’s CDP (Customer Data Platform), visitors showing … Continued
Read moreHow to prepare your Marketing for ePrivacy using using an integrated CMP-CDP?
Read moreDon’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising all your digital campaigns and your … Continued
Read moreWith the GDPR introducing a new trust contract for personal data, all the attention is being directed towards how to manage consent. By awarding its compliance, IAB aims … Continued
Read moreAs has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But … Continued
Read more“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital audiences?” That is the major worry … Continued
Read moreAs has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But … Continued
Read moreThe vendor, specialists in tags and data, thus cements its leading position in the personal data protection industry. Paris, 28 June 2018 – Commanders Act, a vendor of SaaS … Continued
Read moreAnd how a DMP can help you succeed
Read moreFor many companies, the GDPR (General Data Protection Regulation) is the thick dossier lying unopened on the desk, which they’ll “get to next week”. Yet, time is running … Continued
Read moreHow to ensure your DMP is GDPR compliant
Read moreCommanders Act’s customer data platform will bridge the gaps in data protection that will arise in the future with Google Analytics 360 Suite Paris, 28 March 2018 – Commanders … Continued
Read moreOn the occasion of E-Commerce One to One Monaco, Rémi Deltombe agreed to co-lead a workshop with us about the data-driven customer experience within the Crédit Mutuel Nord … Continued
Read moreData Privacy: To Whom Does Data Belong-and to Whom Will It Belong in the Future? This free White Paper offers comprehensive information on the subject of data privacy … Continued
Read moreLet’s put an end to the never-ending arguments over Brick and Mortar vs. Online! It is now possible and necessary, to think through the prism of omnichannel strategies. … Continued
Read moreThis webinar, jointly hosted by Jérôme Stioui, CEO of Accengage, and Michael Froment, CEO of Commanders Act, will showcase how to create data flows between the Mobile channel … Continued
Read moreCommanders Act, a European provider of enterprise solutions for tag, data and customer journey management, was awarded the EU ePrivacy data protection seal of approval. This confirms that … Continued
Read moreBack the introduction of Commanders Act by Michael Froment, Chairman and CEO of the 7th edition which took place in Monaco on March 22,23 and 24, 2017.
Read moreIn order to explain what a tag is it would be suitable to approach other topics first, such as data collection on sites. Data collection is usually about … Continued
Read moreAttribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create their own. In recent years, we … Continued
Read moreData collection is key in any digital marketing strategy. Even though data quality and exploitation are paramount, the volume of collected information plays also a central part in … Continued
Read moreAlready 7 years old and counting! For its birthday, TagCommander, the European Tag Management solution and preferred partner of more than 400 e-commerce actors, becomes Commanders Act. The … Continued
Read moreBenefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage tags efficiently, it will also let … Continued
Read moreDigital transformation started about ten years ago, if not before, depending on the definition we wish to consider. However, the subject had never been as relevant as it … Continued
Read moreThe ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged in favor of a user-centered global … Continued
Read moreTags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also used in A/B testing, advertising, social … Continued
Read moreBy 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has … Continued
Read moreNowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What … Continued
Read moreHow you and your team can turn prospects into customers What do world-class football and efficient online marketing have in common?
Read moreCamille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.
Read moreRémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to … Continued
Read moreMichael Vuillaume of Radio France discusses how enterprise tag management has given it agility in managing its marketing cloud and exploiting its data.
Read moreAlexandre Métier of Yellow Pages Canada reveals the strategic role of data collection in improving its services and ensuring its ongoing digital transformation.
Read moreHermione Vaury of Air France shares how the company has slashed marketing project implementation times and has improved the day-to-day productivity of its marketing teams.
Read moreDilson Varela Ribeiro of Lagardère Active tells of how enterprise tag management has enabled it to better manage its monetisation solutions, optimise visitor engagement and reduce IT dependency.
Read moreJean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate traffic, and improve booking conversions.
Read moreOur customers Disneyland Paris, Air France, Lagardère Active, and Radio France discuss tag management and how it has helped them in their marketing efforts.
Read moreCommanders Act commissioned Forrester to carry out a study of digital marketing priorities at large financial services and retail organizations across France and Germany.
Read moreParis, France, April 20, 2015 – TagCommander, the leading European provider of enterprise tag management systems, announced today that it has been named as a winner of the … Continued
Read morePARIS, October 8, 2014 – TagCommander, a European pioneer and leader in the growing market forenterprise tag management systems, has today announced a €6.5 million Series B investment … Continued
Read moreQ&A with Aurélie Pols, Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer, Mind Your Privacy. We caught up with Aurélie, a user privacy advocate, soon … Continued
Read moreQ&A with Lukas Oldenburg, Sr. Digital Analyst, and Teamleader at UNIC AG, Zurich. We recently sat with Lukas, an analytics expert and TMS power user, and picked his … Continued
Read moreLondon, January 17, 2013 – TagCommander, the leading global enterprise tag management solution, and Webtrends, the global leader in digital intelligence, announced a strategic global partnership to empower … Continued
Read moreParis, October 29, 2012 – TagCommander, a provider of digital marketing solutions, has just received €1.5 million in equity from XAnge Capital 2 in order to accelerate its … Continued
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