Implementing a so-called server-side tag management strategy is often considered to be a challenge, except that there are two ways to go about it… The growing popularity of … Continued
Read more
In this report, we believe you will understand what are the main differences between a MDM software and a CDP. You will understand that both solutions may be … Continued
Read more
On June 10th, 2021, the Italian Data Protection Authority (Garante per la protezione dei dati personali) has published new guidelines for cookie usage. It comes after 6 months … Continued
Read more
What advertising strategies can you harness in a cookieless world? These days, everyone is talking about the end of cookies, and we were the first to raise the … Continued
Read more
Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are available for replacing cookies? How can … Continued
Read more
The market needed statistics but the maturity was missing. We wanted to simplify and adopt a more ‘business-like’ approach in the selection and presentation of the main metrics … Continued
Read more
If you want a job done well, do it yourself. We tend to forget it nowadays, but that old adage contains a scrap of Shopify’s DNA. A long … Continued
Read moreFor the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of … Continued
Read more
For those of you who have already deployed Google Analytics 4 through TagCommander, this post won’t teach you anything new since you already know that you don’t need … Continued
Read more
Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically what data governance is all about. … Continued
Read more
The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data require heightened vigilance, “server-to-server” tag management … Continued
Read more
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is a tacit one. It is an … Continued
Read more
White Paper: Personalisation : the favourite playground for CDP Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer … Continued
Read more
Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such … Continued
Read more
Discover our checklist to improve your tracking and make your Sales a success! Download it!
Read more
Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today’s work practices and is mostly used … Continued
Read more
Retailers have learned so many lessons from the lockdown that there is talk of pre- and post-lockdown omnichannel strategies. One thing is for sure, CDP platforms are a … Continued
Read more
Discover our checklist to improve your tracking and make your Black Friday a success! Download it!
Read more
Your #cookieless roadmap to 2021 Targeted advertising as it currently exists on the web is becoming obsolete. Safari already blocks cookies; Chrome blocks them in private browsing mode … Continued
Read more
Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the number of calls from the browser … Continued
Read more
Align all parties in the digital advertising industry with the same method for collecting and transmitting consent. Such is the objective of the Transparency Consent Framework. The new … Continued
Read more
Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued
Read more
Recipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as … Continued
Read moreAlthough the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months … Continued
Read more
The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, … Continued
Read more
Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued
Read more
The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even harder to piece the customer journey … Continued
Read more
Protecting the personal data stored by cookies inevitably involves setting up best practices for how those data are collected. If there were any reason for a CDO or … Continued
Read more
Do you really know the attribution? Let’s check with these four questions. Is the Last click dead? True and false! Although experts have announced the death of the … Continued
Read more
The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and clear. It stipulates that an active, … Continued
Read more
With its 10th year in business just around the corner, Commanders Act is confirming its expertise and maturity in data and consent collection in a rapidly evolving market. … Continued
Read more
The consent issue will long be a fixture on the to-do list for marketing directors. What is the course of action? Although some professionals are tempted to use … Continued
Read more
Regulations spawning left, right and centre GDPR: welcome to season 2 Some people might have believed that the whole GDPR topic (General Data Protection Regulation) was already yesterday’s … Continued
Read more
It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging war on cookies? The answer came … Continued
Read more
Personal data management is receiving special treatment across the world, whether Europe, North America or Asia. Europe is one of the movement’s forerunners after enacting the GDPR and … Continued
Read more
Since 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits to uncontrolled data collection. With the … Continued
Read more
What can you expect from a Customer Data Platform (CDP)? What role does it play alongside existing solutions (CRM, marketing automation, etc.)? How can it help address the … Continued
Read more
Marketers: Make the decisive pass NBA playbooks are known for being incredibly detailed. They outline the athletic talent, teaching, tactical manoeuvres and strategies. They provide guidance to the … Continued
Read more
1) Determine your objectives and start off with simple models: What do you want to achieve with attribution? Are you focusing on budget allocation, reassessment of partners/campaigns, or … Continued
Read more
Is a CDP suited to your needs? Will the global investment – not only financial, but also the time and energy you will put in – be worth … Continued
Read more
Sorgenia is an Italian energy supplier who took advantage of the Commanders Act platform to customize its offer and improve its customer service. The company has identified three … Continued
Read more
With the announced tightening of the GDPR in France and the emergence of similar initiatives overseas, Commanders Act offers a consent management solution that is safe, customisable and … Continued
Read more
Barely have we finished underlining the complexity of this Martech stack, and we are already talking about adding another solution to the pile in the form of the … Continued
Read more
The phenomenon of cookies disappearing from websites is a long story that started when tracking made its appearance, without forgetting browsers, add-ons, antiviruses and PC cleaner software giving … Continued
Read more
ITP, or Intelligent Tracking Prevention, is a feature that Apple has added to its Safari browser to protect web users’ personal data from being misused. This development has … Continued
Read more
A lot of things have changed for marketing teams in the space of just three years. The digital world is clearly no longer seen as an isolated island, … Continued
Read more
Banners, pop-ins, acceptance through clicking or scrolling…1 year on from the introduction of the GDPR, how does the way consent is collected influence a user’s decision to give … Continued
Read more
Commanders Act has published its white paper on Customer Data Platforms to help marketing teams overcome their challenges Paris, 4 May 2019 – Identified as one of the … Continued
Read more
CDP: The new copilot of today’s marketer How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How … Continued
Read more
If you have any familiarity with online marketing, you know that activating consumer data in real time is often talked about but isn’t easily achieved. This is because … Continued
Read more
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
Read more
One year after coming into force, the GDPR has not had its last word and remains a key concern for businesses Everyone remembers where they were on 25th … Continued
Read more
The Italian energy supplier has achieved 15% more conversions by fully leveraging its data Italy’s leading digital energy company By making innovation its guiding principle, Sorgenia has become … Continued
Read more
Let’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability of purchase (the darker the red, … Continued
Read more
Generally speaking, teams are rather excited when they start trying out machine learning, AI, predictive analytics and algorithms that have the potential to boost their work performance. However, … Continued
Read more
An update which makes the module more user-friendly and simplifies compliance with personal data collection laws Paris, May 16th 2019 – Commanders Act, the SaaS vendor specialising in … Continued
Read more
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued
Read more
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued
Read more
In the latest Gartner study, Commanders Act is the only European and French vendor to feature in the market’s top 3 with its TagCommander solution Paris, 4th April … Continued
Read more
While every website and app publisher dreams of cross-device consent management, the reality is easier said than done…here’s why. While ‘mobile first’ has become a very hot buzzword, … Continued
Read more
The GDPR pop-in sometimes seems to glitch. Unfortunately, this isn’t caused by a bug, but actually the result of an approach to collecting consent that is too global … Continued
Read more
How can you comply with the GDPR without compromising the user experience? This challenge is precisely the job of a Consent Management Platform. While CMPs are a relatively … Continued
Read more
Despite the GDPR (General Data Protection Regulation) coming into effect on 25th May 2018, many businesses are still not yet compliant.
Read more
Olivier Boutin, Digital Operations Director, Lagardère Active Jérémy Guérineau, Head of Tracking and Tag Management, Lagardère Active Managing consent in the GDPR era: a revolution or evolution for … Continued
Read more
Romain Lhote, Digital Marketing Manager, L’Equipe Managing consent in the GDPR era: a revolution or evolution? The GDPR is clearly part of a regulatory evolution, announced well in … Continued
Read more
Benjamin Drocourt, Director of Commercial Services, Boursorama Cyril Bourbon, Director of Web Media, Boursorama Managing consent in the GDPR era: a revolution or evolution for news publishers? BD … Continued
Read more
GDPR: 5 lessons to remember for obtaining consent Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give it? … Continued
Read more
…and a few presumptions you might need to rethink Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give … Continued
Read more
Banners, pop-ins, confirmation through clicking or scrolling…in the GDPR era, how does the way consent is collected influence a user’s decision to give it? Paris, November 20th 2018 … Continued
Read more
TagCommander offers dynamic tag management with a substantial range of features, including GDPR compliance Munich, October 16, 2018 – Commanders Act, a European provider of enterprise solutions for tag, … Continued
Read more
Commanders Act incorporates direct mail campaigns into its DataCommander solution Paris, October 4, 2018 – Thanks to Data Commander, Commanders Act’s CDP (Customer Data Platform), visitors showing an … Continued
Read more
How to prepare your Marketing for ePrivacy using using an integrated CMP-CDP?
Read more
Don’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising all your digital campaigns and your … Continued
Read more
With the GDPR introducing a new trust contract for personal data, all the attention is being directed towards how to manage consent. By awarding its compliance, IAB aims … Continued
Read more
As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But … Continued
Read more
“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital audiences?” That is the major worry … Continued
Read more
As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But … Continued
Read more
The vendor, specialists in tags and data, thus cements its leading position in the personal data protection industry. Paris, 28 June 2018 – Commanders Act, a vendor of SaaS … Continued
Read more
And how a DMP can help you succeed
Read more
For many companies, the GDPR (General Data Protection Regulation) is the thick dossier lying unopened on the desk, which they’ll “get to next week”. Yet, time is running … Continued
Read more
Commanders Act’s customer data platform will bridge the gaps in data protection that will arise in the future with Google Analytics 360 Suite Paris, 28 March 2018 – Commanders … Continued
Read moreOn the occasion of E-Commerce One to One Monaco, Rémi Deltombe agreed to co-lead a workshop with us about the data-driven customer experience within the Crédit Mutuel Nord … Continued
Read more
Data Privacy: To Whom Does Data Belong-and to Whom Will It Belong in the Future? This free White Paper offers comprehensive information on the subject of data privacy … Continued
Read more
Let’s put an end to the never-ending arguments over Brick and Mortar vs. Online! It is now possible and necessary, to think through the prism of omnichannel strategies. … Continued
Read more
This webinar, jointly hosted by Jérôme Stioui, CEO of Accengage, and Michael Froment, CEO of Commanders Act, will showcase how to create data flows between the Mobile channel … Continued
Read more
Commanders Act, a European provider of enterprise solutions for tag, data and customer journey management, was awarded the EU ePrivacy data protection seal of approval. This confirms that … Continued
Read moreBack the introduction of Commanders Act by Michael Froment, Chairman and CEO of the 7th edition which took place in Monaco on March 22,23 and 24, 2017.
Read more
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on sites. Data collection is usually about … Continued
Read more
Attribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create their own. In recent years, we … Continued
Read more
Data collection is key in any digital marketing strategy. Even though data quality and exploitation are paramount, the volume of collected information plays also a central part in … Continued
Read more
Already 7 years old and counting! For its birthday, TagCommander, the European Tag Management solution and preferred partner of more than 400 e-commerce actors, becomes Commanders Act. The … Continued
Read more
Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage tags efficiently, it will also let … Continued
Read more
Digital transformation started about ten years ago, if not before, depending on the definition we wish to consider. However, the subject had never been as relevant as it … Continued
Read more
The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged in favor of a user-centered global … Continued
Read more
Tags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also used in A/B testing, advertising, social … Continued
Read more
By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has … Continued
Read more
Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What … Continued
Read more
How you and your team can turn prospects into customers What do world-class football and efficient online marketing have in common?
Read more
Camille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.
Read more
Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to … Continued
Read more
Michael Vuillaume of Radio France discusses how enterprise tag management has given it agility in managing its marketing cloud and exploiting its data.
Read more
Alexandre Métier of Yellow Pages Canada reveals the strategic role of data collection in improving its services and ensuring its ongoing digital transformation.
Read more
Hermione Vaury of Air France shares how the company has slashed marketing project implementation times and has improved the day-to-day productivity of its marketing teams.
Read more
Dilson Varela Ribeiro of Lagardère Active tells of how enterprise tag management has enabled it to better manage its monetisation solutions, optimise visitor engagement and reduce IT dependency.
Read more
Jean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate traffic, and improve booking conversions.
Read more
Our customers Disneyland Paris, Air France, Lagardère Active, and Radio France discuss tag management and how it has helped them in their marketing efforts.
Read more
Commanders Act commissioned Forrester to carry out a study of digital marketing priorities at large financial services and retail organizations across France and Germany.
Read more
Paris, France, April 20, 2015 – TagCommander, the leading European provider of enterprise tag management systems, announced today that it has been named as a winner of the … Continued
Read morePARIS, October 8, 2014 – TagCommander, a European pioneer and leader in the growing market forenterprise tag management systems, has today announced a €6.5 million Series B investment … Continued
Read moreQ&A with Aurélie Pols, Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer, Mind Your Privacy. We caught up with Aurélie, a user privacy advocate, soon … Continued
Read moreQ&A with Lukas Oldenburg, Sr. Digital Analyst, and Teamleader at UNIC AG, Zurich. We recently sat with Lukas, an analytics expert and TMS power user, and picked his … Continued
Read moreLondon, January 17, 2013 – TagCommander, the leading global enterprise tag management solution, and Webtrends, the global leader in digital intelligence, announced a strategic global partnership to empower … Continued
Read moreParis, October 29, 2012 – TagCommander, a provider of digital marketing solutions, has just received €1.5 million in equity from XAnge Capital 2 in order to accelerate its … Continued
Read more
