Personalisation: a key use case for the CDP
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is a tacit one. It is an … Continued
Data governance: a mission-critical challenge for marketing teams
Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such … Continued
Cookbook – Consent Management Platform
Recipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as … Continued
Case Study Sorgenia
Sorgenia is an Italian energy supplier who took advantage of the Commanders Act platform to customize its offer and improve its customer service. The company has identified three … Continued
Commanders Act provides its expertise and experience in aid of marketing teams
Commanders Act has published its white paper on Customer Data Platforms to help marketing teams overcome their challenges Paris, 4 May 2019 – Identified as one of the … Continued
GDPR: 1 year on, fully compliant?
One year after coming into force, the GDPR has not had its last word and remains a key concern for businesses Everyone remembers where they were on 25th … Continued
Commanders Act launches TrustCommander, a new optimised version of its Privacy module
An update which makes the module more user-friendly and simplifies compliance with personal data collection laws Paris, May 16th 2019 – Commanders Act, the SaaS vendor specialising in … Continued
Commanders Act in the world’s top 3 “enterprise tag management” solutions
In the latest Gartner study, Commanders Act is the only European and French vendor to feature in the market’s top 3 with its TagCommander solution Paris, 4th April … Continued
How to orchestrate your marketing around people – and not cookies
And how a DMP can help you succeed
From tag management to data matching
How to ensure your DMP is GDPR compliant