All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core features that build customer profiles and … Continued
Access the full article on the 10 myths about the Server-Side here.
One year after the latest directives from France’s data protection authority were enacted, most websites are now equipped with a consent banner. Collection mechanisms are gradually becoming standardised, … Continued
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There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The first method involves getting the browser … Continued
In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams in their campaign roadmaps. This new … Continued
In response to the changes sweeping the digital ecosystem and customers’ expectations for managing and using data, a technological transformation is required to ensure a seamless digital marketing … Continued
When it comes to data protection, marketers are also greatly concerned about the issue of consent management. Especially for internationally orientated companies and their marketing departments, it is … Continued
White Paper – Time to invest in a Customer Data Platform “Our tools give business users direct control of their first-party data.” “We provide an up-to-the-second view of … Continued
First, second and third-party data are suffering from the fallout of consent collection regulations and the end of third-party cookies. Zero-party data are shaping up to be a … Continued