How to chose the right CDP?

All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core features that build customer profiles and … Continued

Privacy Good practices 2022

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Server-side: 10 myths debunked

In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams in their campaign roadmaps. This new … Continued