In compliance with the GDPR, Commanders Act publishes its white paper "From Tag Management to Data Reconciliation: How to Make Your DMP GDPR Compliant."
Paris, February 13, 2018 - After confirming its compliance with all obligations under the General Data Protection Regulation, Commanders Act, the SaaS software publisher and European leader in tag and data, is making its expertise available to businesses.
In its white paper "From Tag Management to Data Reconciliation: How to Make Your DMP GDPR Compliant" Commanders Act provides a better understanding of the new obligations for companies and the answers to be GDPR Compliant by May 25, 2018.
Personalizing the customer and prospect experience
Segment to better personalize the experience of prospects and customers. This is the primary reason why 40% of advertisers in France have already equipped themselves with a Data Management Platform (DMP), while 20% are seriously considering it for the coming months. And for good reason: the multi-device and omnichannel nature of the audience journey strongly encourages brands to centralize data from the various online (display, emailing, social networks, etc.) and offline (call center, stores, etc.) universes in a single tool. This is why the adoption of these platforms is accelerating.
That's why the DMP is now more of a CDP (Customer Data Platform) capable of processing all customer data. And it is in this context that the RGPD comes to play the role of spoilsport...
A work site in line with users' rights
It must be said that the work required by the RGPD is equal to the new rights it introduces for individuals and the new obligations it imposes on organizations (public and private). From the collection of consent to the activation of advertising, personalization or testing services, each action must now be weighed against the RGPD. With regard to your objectives and the measures taken to protect personal data, is your data management compliant? Above all: are you able to demonstrate this for each piece of data collected? No actor involved in the processing of personal data can avoid these questions.
In this new compliance path, tag management is undeniably the starting point. However, it is important to be able to share this information with CDP. How can you do this? To find out, download the white paper Commanders Act "From tag management to data reconciliation: How to make your DMP GDPR compliant".