Blog / White Papers

Implementing data governance is not a simple matter. In addition to defining rules and standards that allow you to make your data accessible and understandable, you also need to involve the entire organization and define roles. Thanks to our checklist, learn how to implement data governance in 4 steps: Define the use cases Define the […]

White Paper – How to implement Data Governance in your organization? A large majority (62%) of marketers report less than full confidence in their data systems (The High-Velocity Data Marketer, CMO Council, 2022). Poor data quality is estimated to cost 44% of companies more than 10% of their revenue every year. (The State of CRM Data […]

And why the Server-Side model will become your greatest ally … and how to prepare for a cookieless world. Essential and fragile in equal measure: that’s exactly how the status of data could be summed up in 2022. Data are essential. Take away data, and digital operations effectively lose their power of sight, whether disseminating […]

White Paper – Time to invest in a Customer Data Platform “Our tools give business users direct control of their first-party data.” “We provide an up-to-the-second view of all your customer data.” Chances are high that those promises sound familiar. You’ve heard them from companies selling data warehouses, Customer Relationship Management, Master Data Management, Integration […]

According to Gartner, “by 2023, 60% of organizations will compose components from three or more analytics solutions to build decision-oriented applications infused with analytics that connect insights into actions.   In this report, we believe you will understand which are the main trends in Data and Analytics for 2021. You will understand how to turn these […]

White Paper: Personalisation : the favourite playground for CDP Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer Lifetime Value) is the Holy Grail among marketing professionals. There is no shortage of activation strategies that they can harness to reach those aims, whether personalising the […]

Personal data management is receiving special treatment across the world, whether Europe, North America or Asia. Europe is one of the movement’s forerunners after enacting the GDPR and requiring data controllers and processors to obtain consent before they can collect and use personal information. We may only be in the teething stages, but make no […]

CDP: The new copilot of today’s marketer How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How to customize the customer experience? Meeting these challenges requires improving customer knowledge and making this knowledge directly accessible to marketing teams. This is the vocation of the […]

Despite the GDPR (General Data Protection Regulation) coming into effect on 25th May 2018, many businesses are still not yet compliant.

How to prepare your Marketing for ePrivacy using using an integrated CMP-CDP?

And how a DMP can help you succeed

How to ensure your DMP is GDPR compliant

NBA playbooks are known for being incredibly detailed. They outline the athletic talent, teaching, tactical maneuvers and strategies. They provide guidance to the entire team as well as to individual. They aim to maximize performance on the court. Much more than any other MarTech solutions, a CDP platform is not bound to the digital marketing […]

Data Privacy: To Whom Does Data Belong-and to Whom Will It Belong in the Future? This free White Paper offers comprehensive information on the subject of data privacy and the new European General Data Protection Regulation that enters into force in May 2018. We’ve created a concise summary of the most important points for your […]

How you and your team can turn prospects into customers What do world-class football and efficient online marketing have in common?

Commanders Act commissioned Forrester to carry out a study of digital marketing priorities at large financial services and retail organizations across France and Germany.