Blog / News

As part of the CMP Partner Program launched in 2022, Google has announced the integration of new requirements for publishers to use certified CMPs. Commanders Act is now a certified player, meeting the new European standards for consent management.   Continued progress within the ecosystem With 12 years’ experience in digital marketing, Commanders Act has […]

Andrea Bovarini, International Business Director of Commanders Act, participates to E-Commerce Portugal, a unique conference that offers a personalized experience to everyone. “Commanders Act participates since 2019 to E-Commerce in Portugal. We’ve always particated because there are a lot of interesting moments to meet people, the different actors of the markets, and we have an […]

Commanders Act joins the CMP Partner Program launched by Google to provide users with consent management solutions integrated with their Consent Mode feature. In a context where users are more careful about the use of their personal data, keeping an eye on the effectiveness of marketing campaigns is becoming increasingly complex. Providing robust and compliant […]

In an increasingly regulated and constrained data market, this Commanders Act X platform, powered by Server Side, gives digital teams the control and visibility they need to drive effective digital strategies and campaigns, while remaining RGPD compliant. Paris, 6 february – Commanders Act has launched a Marketing Cookieless Platform in 2022 that gives brands greater control […]

One year after the latest directives from France’s data protection authority were enacted, most websites are now equipped with a consent banner. Collection mechanisms are gradually becoming standardised, but certain best practices relating to the design, look & feel and user experience are continuing to prove their ability to ramp up performance. Paris, 31 May […]

In response to the changes sweeping the digital ecosystem and customers’ expectations for managing and using data, a technological transformation is required to ensure a seamless digital marketing service.   Paris, 15 March 2022 – Commanders Act, the publisher of a cookieless marketing platform, takes a look back over the last 10 years and goes […]

For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of 31 March 2021 for complying with the data protection authority’s cookie rules. Paris, 17 June 2021 – Commanders Act, Europe’s leading SaaS software vendor in Tag & […]

Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months remaining until the transition period granted by CNIL expires. Paris, 4 June 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP), is publishing […]

The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP) and an expert in Tag & Data Management, has announced that it has been awarded the Excellence label […]

With its 10th year in business just around the corner, Commanders Act is confirming its expertise and maturity in data and consent collection in a rapidly evolving market. Paris, 6 February 2020 – For Commanders Act, the European leader in the SaaS-based CDP (Customer Data Platform), a highlight of 2019 will have been its sustained […]

Banners, pop-ins, acceptance through clicking or scrolling…1 year on from the introduction of the GDPR, how does the way consent is collected influence a user’s decision to give it? Paris, 19 June 2019 – 6 months after the launch of the first Online Consent Barometer, Commanders Act, the European leader in SaaS Tag and Data […]

Commanders Act has published its white paper on Customer Data Platforms to help marketing teams overcome their challenges Paris, 4 May 2019 – Identified as one of the best-positioned European solutions in the Customer Data Platform sector, Commanders Act are experts in data management and have shared this expertise with marketing teams through their CDP […]

One year after coming into force, the GDPR has not had its last word and remains a key concern for businesses Everyone remembers where they were on 25th May 2018, when the GDPR (General Data Protection Regulation) came into effect. In the wake of numerous scandals that tarnished the reputation of some of the digital […]

The Italian energy supplier has achieved 15% more conversions by fully leveraging its data Italy’s leading digital energy company By making innovation its guiding principle, Sorgenia has become Italy’s leading digital energy company. The supplier, which provides gas and electricity to homes, entrepreneurs and small businesses, aims to offer customer service that is both friendly […]

An update which makes the module more user-friendly and simplifies compliance with personal data collection laws Paris, May 16th 2019 – Commanders Act, the SaaS vendor specialising in Tag and Data Management, is proud to announce the launch of TrustCommander, an improved version of its Privacy module designed to simplify and optimise organisations’ compliance with […]

Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And this is not for purely technological reasons… It’s a paradox: while digital advertising seems to be an avid consumer of technological innovation, with programmatic advertising and DCO […]

In the latest Gartner study, Commanders Act is the only European and French vendor to feature in the market’s top  3 with its TagCommander solution Paris, 4th April 2019 – Commanders Act, a SaaS vendor specialising in Tag & Data Management, is proud to announce that its TagCommander solution has this year been recognised by […]

…and a few presumptions you might need to rethink Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give it? How successful are the various opt-in mechanisms being used to comply with the GDPR? This study was conducted over 14 days, from 6th to 19th August […]