By Michael Froment, CEO and Founder of Commanders Act On May 17, 2026, Publicis announced the acquisition of LiveRamp for $2.2 billion — a roughly 30% premium on the share price, and the third-largest acquisition in the group’s history. The deal made headlines for its size. What deserves more attention is the question it implicitly … Continue reading LiveRamp’s acquisition by Publicis: what the battle for the advertising identifier means for brands