With a growing number of Martech solutions, the quality of the integration across products becomes more and more important for Marketers.
A low integration quality will generate a higher cost of ownership and use more resources to orchestrate all the stack. A high integration quality will allow a focus on orchestration and automation and generate more productivity and a higher ROI. Nevertheless, all Martech companies are insisting on the high integration between their products. It remains difficult for Marketers to really distinguish a true « integration » from a fake one.
Experienced marketers know that most of the time the Product portfolio of giant marketing cloud frequently suffers from a lack of real integration. They fear also that mixing best of breed providers will generate too much costs of project orchestration. At Commanders Act, all our business applications have been developped inside the company offering both a native integration and a connectivity to the ecosystem.