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Mes: abril 2016

CCT Consulting

Camille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.

Europcar

Nathalie Feyte, Head of Digital Business Development, Europcar Group, talks about how tag management is helping her address the challenges of data unification, audience activation and analytics in an international and cross-channel context.

Groupe Argus

Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to successful cooperation between Marketing and IT.

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