Any company’s revenue hinges on its ability to provide its customers with the best possible experience. Advances in digital technology have opened a whole new world of opportunities to optimise their interaction with each client.
Marketing departments must align themselves with their organisation’s digital transition by adopting a customer-focused approach.
To build complete customer and prospect profiles, enhanced with every interaction, they need omni-channel and cross-device tracking. To recognise a visitor at the first touchpoint, all their identities must be collated in real time. To optimise campaigns, they must utilise an omni-channel approach to visitor-centric tracking throughout the customer journey. To interact with a customer in an automated and consistent manner, a knowledge and action base that operates in real time is vital.
Commanders Act stays one step ahead of your needs by natively integrating cross-device identification with a person-focused design, all while complying with privacy laws. Boasting an unrivalled expertise in tag management, Commanders Act provides comprehensive solutions for the collection and activation of its clients’ data.
Nestlé case study
Improving the customer experience by taking back control of data
Nestlé revamped its e-commerce approach and activated its first-party data to increase conversion rates.
Improving marketing efficiency in an omni-channel environment
The digital revolution and changes in lifestyles have resulted in less people visiting their bank branches in person. Crédit Mutuel Nord Europe adopted a strategy to leverage its digital data with a view to improving the relevance and efficiency of its marketing campaigns.
CMNE case study
Lagardère Active case study
Maximising audience monetisation
In efforts to reduce costs and modernise its business processes and operations, Lagardère Active migrated its 30 websites to a new analytics solution in record time. It also took action to maximise the monetisation of its audience through A/B testing of market solutions which resulted in 5-figure incremental monthly revenue.
Improving website load time
La Redoute work with a large number of digital partners. With this figure set to grow, the e-commerce giant chose a tag management solution to improve its website’s performance by 20%, thus topping the table of the fastest loading websites.
La Redoute case study
Yellow Pages case study
Feeding the data lake to accelerate the digital transformation
Yellow Pages is a leader in marketing and digital media solutions in Canada. CommandersAct facilitated its digital transformation by enabling the company to standardise its customer data acquisition and to manage its marketing ecosystem in a more agile manner.
Managing digital performance with tag management
As part of the renovation of its main website, ENGIE chose tag management to reduce its tagging costs, cleanse its data and boost online client acquisition.
Engie case study
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Robust & secure
Our combination of classic data centre plus the cloud for distant collection offers optimum protection and lightning-fast reactivity.
Your data is stored exclusively on our French servers, and thus subject to current CNIL (France IT Commission) and Article 29 Working Party regulations.
Our mobile-first solutions put the power to master your mobile marketing efforts directly in your hands, without any technical expertise.