White Paper – Customer Data Platform: data governance for marketing performance
Over the last few years, companies have become increasingly aware of the essential role that data plays in their growth. As a result, the amount of data collected has increased exponentially over this period. As a result, organising, securing and ensuring the quality of this data is crucial to optimum performance.
While the majority of marketing teams are dissatisfied with their data systems, the difficulty lies in connecting and communicating all this data, which is all too often siloed. Defining the roles and standards that will enable data consumers to extract the full value from their data is therefore crucial.
In this white paper, find out how implementing a data governance strategy can boost the performance of marketing campaigns.