White Paper: Customer Data Platform

The modern marketer’s new co-pilot

How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How to customize the customer experience?

Meeting these challenges requires improving customer knowledge and making this knowledge directly accessible to marketing teams. This is the vocation of the CDP as detailed in this White Paper.

In summary:

  • A synthesis of the mordern marketers' quests
  • An analysis of the role of CDP in the existing marketing stack
  • A questioning game to evaluate the interest of the CDP

How does the CDP coexist with a CRM or Marketing Automation? How does it help to move to a genuine People-Based view of your data? How can it help to optimize the ROI of your activations?
The answers to these questions - and many others - are to be found in this white paper.