5 to ePrivacy

Ensure your DMP or Customer Data Platform is compliant with the EU’s GDPR and proposed ePrivacy regulation with the help of integrated Tag and Consent Management.

A DMP captures data across multiple channels and devices and uses this data to personalize content to users. By enriching it with CRM, advertising and offline data, the DMP becomes a CDP (Customer Data Platform), providing a 360-degree view of the customer. However, cookies, IP addresses and other markers are still needed to identify said users at their various touchpoints.

The new EU General Data Protection Regulation, which came into force on 25 May 2018, and the proposed 2019 ePrivacy Regulation stipulate that users must consent to being tracked (opt-in) and make it a punishable offence to use popular methods for user identification without prior consent.

This white paper will explain how you can guarantee your DMP/CDP falls in line with the EU’s GDPR and proposed ePrivacy Regulation thanks to integrated tag and consent management.

Extract from the table of contents:


May 2018: a new beginning for personal data

• Minimum time, maximum penalties 
• Renewed protection for individuals
• New responsabilities for businesses
• Privacy by design
• Accountability
• Pseudonymisation

Manage the consent lifecycle

• Requirement #1 | Oversee compliance
• Requirement #2 | Collect and categorise consent         
• Requirement  #3 | Supervise from end to end                              

Think Privacy by design throughout the entire DMP

• Record consent and actions taken                         
• Control storage and secure access                                       
• Minimise and pseudonymise data                                 
• Supervise data matching      

What will change as a result of the ePrivacy Regulation?

• Arrival of the ePrivacy Regulation                         
• Proposed ePrivacy Regulation and the latest developments in Germany