The Red Herring editorial team analysed hundreds of innovative companies across the continent for their growth potential, technological prowess, and strategic intent. Over 20 criteria are taken into account in a rigorous 3-step selection process.
“Enterprise tag management offers a very compelling story to tell. We have and will continuously execute on our vision to make it ever easier for the world’s e-marketers to adopt the latest, hottest e-marketing solutions that will continuously make their way into today’s vibrant, global, open marketing cloud,” said Michael Froment, CEO and co-founder of TagCommander. “We are proud that our strategic approach and product roadmap are earning the recognition of an increasingly broader market. This award is a great validation of the value we’re providing.”
Red Herring brought together over 250 C-level technology entrepreneurs and investors in Amsterdam on April 13 – 15, 2015. They discussed the start-up ecosystem and explored the roles of innovation and entrepreneurship as a fast track to success.
Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.