Videos

The power of custom cross-channel attribution models, by Alexandrine Loubradou (Venca)

Venca

  • July 2, 2015

Alexandrine Loubradou of Venca discusses the power of custom cross-channel attribution models in optimising its acquisition spend.

Watch the video
Disneyland Paris, Air France, Lagardère Active, and Radio France discuss tag management

Marketing Agility

  • July 2, 2015

Our customers Disneyland Paris, Air France, Lagardère Active, and Radio France discuss tag management and how it has helped them in their marketing efforts.

Watch the video

Newsletter

Tag management and marketing attribution benefits, by Jean-Baptiste Prévost (Disneyland Paris)

Disneyland Paris

  • July 2, 2015

Jean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate traffic, and improve booking conversions.

Watch the video
Dilson Varela Ribeiro (Lagardère Active) : better managing monetisation solutions with the TMS

Lagardère Active

  • July 2, 2015

Dilson Varela Ribeiro of Lagardère Active tells of how enterprise tag management has enabled it to better manage its monetisation solutions, optimise visitor engagement and reduce IT dependency.

Watch the video
Hermione Vaury (Air France) : better productivity of the marketing teams thanks to tag management

Air France

  • July 2, 2015

Hermione Vaury of Air France shares how the company has slashed marketing project implementation times and has improved the day-to-day productivity of its marketing teams.

Watch the video
Alexandre Métier (Yellow Pages Canada): the strategic role of data collection

Yellow Pages

  • July 2, 2015

Alexandre Métier of Yellow Pages Canada reveals the strategic role of data collection in improving its services and ensuring its ongoing digital transformation.

Watch the video