Case studies

ENGIE drives digital performance with tag management

ENGIE

  • Energy

When redesigning its consumer website, ENGIE opted for a tag management system to reduce tagging costs, ensure data relevance, and boost customer acquisition performance.

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Venca revolutionizes its digital marketing budgets with TagCommander (TMS)

Venca

  • Fashion & Retail

The Iberian distance selling leader uses Commanders Act to improve customer journeys, experiment with conversion tactics, and optimise acquisition spend.

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Newsletter

Yellow Pages collects and leverages data more effectively

Yellow Pages Canada

  • Media

Data is Yellow Pages’ lifeblood. As part of its ongoing digital transformation, it wished to improve governance of its marketing ecosystem

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Lagardère Active centralises data analytics

Lagardère Active

  • Media

Testing new initiatives can be perplexing for marketing teams due to the complexity of implementing 3rd party tags.

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Havas Voyages reduces the time spent managing its 3rd party tags by 80%

Havas Voyages

  • Travel

Commanders Act delivered on its commitment to help speed up Havas Voyages’ tag implementations

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