Today, the most important challenge for a brand is to know the person it is talking to. GDPR, Browser’s last updates, identifying all your visitors is a quite tricky challenge. Reaching 100% of identification will be impossible in most cases.
Nevertheless incremental performance coming from a smarter interaction with identified audiences is worth the effort. AI-based approach relies also on taking advantage of identified visitors samples to leverage rules for the unknown ones.
FuseCommander can help you to do so.