How you and your team can turn prospects into customers
What do world-class football and efficient online marketing have in common? If your answer is Nothing, you’d be wrong! The fact is that both are team sports in which success is dependent on every position in the team being filled by the perfect person for the role.
In this White Paper, you'll learn:
- which attribution models – last click, first click, bathtub, customised attribution? – are best suited to which applications,
- how you can use the right attribution model to bring your marketing partners together to form a winning team, sustainably boosting your conversions –and your profits,
- and why this requires comprehensive knowledge and precise analysis of customer journeys.