How to orchestrate your marketing around people – and not cookies

And how a DMP can help you succeed

  • Why the future of DMPs lies in omni-channel (and vice versa)

• Goodbye to confusion, and hello to convergence?
• What challenges for the DMP?
• Use cases: the driving force behind a DMP

  • The 5 pillars of an omni-channel DMP

• Fulfil the role of marketing data pivot
• Build a strong (and long-lasting) relationship with the CRM
• Match online and offline data
• Offer a wide activation spectrum
• Provide omni-channel metrics

  • So what lies ahead (or just around the corner)?

• Collaboration is the answer to walled garden
• a DMP connected to the entire ecosystem
• An “intelligent” DMP

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