White Paper Data Governance - Why is Data Governance so strategic in 2023 and how can a CDP support your program?
And how a DMP can help you succeed
• Goodbye to confusion, and hello to convergence?
• What challenges for the DMP?
• Use cases: the driving force behind a DMP
• Fulfil the role of marketing data pivot
• Build a strong (and long-lasting) relationship with the CRM
• Match online and offline data
• Offer a wide activation spectrum
• Provide omni-channel metrics
• Collaboration is the answer to walled garden
• a DMP connected to the entire ecosystem
• An “intelligent” DMP