Groupe Argus
Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to successful cooperation between Marketing and IT.
Analytics
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Is it possible to reconcile media budget optimisation and performance?
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End of free tracking: good news for the ecosystem?
CDP
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How to use CDP at each stage of the customer lifecycle
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How to implement Data Governance in your organization?
DATA
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Is it possible to reconcile media budget optimisation and performance?
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How to reconcile data enrichment and consent?
PRIVACY
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What solutions are there to replace third-party cookies?
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How to reconcile data enrichment and consent?
SERVER SIDE
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Beyond third-party cookies, the issue of (anonymous) digital identity
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What if you removed all the cookies from your website? Lessons from Sentry’s Journey