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Google Tag Manager is compatible with CAX

Bridge your events in a seamless way.

We made it easy with only 3 steps to set up Google Tag Manager into Commanders Act X.

Look for your Google Tag Manager template and directly connect your existing GTM implementation to our server-side endpoint, in a secured environment.

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The end of third-party cookies – What impact on your marketing campaigns?

In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data increasingly complex. Firstly, with the emergence of ad-blockers, and …

Cookieless: why you should invest in first-party tracking

Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store. Do you prefer third-party or first-party c…

Server-side Migration: why proceed step by step

Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn” and to work on the quality of the data. No, opting f…

Consent management in Spain: 5 reasons to accelerate

Although Spain has adopted the GDPR (General Data Protection Regulation) like many other European Union countries, its application on the ground remains contrasted. Like the CNIL in France, the SAD…

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