®Gartner Report – We Have MDM Software, So Why Would We Need A CDP?

September 17, 2021 | 401 0

In this report, we believe you will understand what are the main differences between a MDM software and a CDP. You will understand that both solutions may be justified in certain cases.

In this report, we believe you will learn more about:

  • Consolidation and Analysis of Nonmaster Data
  • Flexible Customer Data Business Rules

 

Gartner, We Have MDM Software, So Why Would We Need a CDP?, Malcolm Hawker, 12 August 2021

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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