Gartner report: Use Customer Data Management Technologies to Deliver Better Customer Experiences

February 17, 2020 | 2305 0

Gartner says : “Customer data is vital to improve customer experience”

We believe this report can help to better understand the different Customer Data Management Technologies, their use, and their limits.

In this research, we think you will learn more about:

    • The optimal 360° customer view
    • The different Customer Data Management Technologies (including CDP and TMS)
    • The importance of building and prioritizing use cases to add business value

 


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
GARTNER Report: Use Customer Data Management Technologies to Deliver Better Customer Experiences, Melissa Davis, Penny Gillespie, Nick Heudecker, Olive Huang, Lizzy Foo Kune, Benjamin Bloom, Kyle Davis, Bill Delrieu, Published: 27 Semptember 2019.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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