Align all parties in the digital advertising industry with the same method for collecting and transmitting consent. Such is the objective of the Transparency Consent Framework. The new … Continued

Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued

Recipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as … Continued

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The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, … Continued

Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued

In these time of pandemy, we face new challenges for our activity. Gartner says, “leaders need to keep people focused on the now while preparing them for the … Continued

The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even harder to piece the customer journey … Continued