Playbook – What advertising strategies can you harness in a cookieless world?
What advertising strategies can you harness in a cookieless world? These days, everyone is talking about the end of cookies, and we were the first to raise the … Continued
What are the alternatives to cookies?
Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are available for replacing cookies? How can … Continued
Why we decided to redesign TrustCommander’s Consent Analytics Dashboard, 2 years after the GDPR?
The market needed statistics but the maturity was missing. We wanted to simplify and adopt a more ‘business-like’ approach in the selection and presentation of the main metrics … Continued
Integrate Shopify easily with TagCommander
If you want a job done well, do it yourself. We tend to forget it nowadays, but that old adage contains a scrap of Shopify’s DNA. A long … Continued
Commanders Act Privacy Barometer 2021 The impact of explicit consent: a pleasant surprise for the market
For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of … Continued
Privacy Barometer 2021
Click here to compare with the Barometer 2020
At Commanders Act, the new version of GA4 is already available!
For those of you who have already deployed Google Analytics 4 through TagCommander, this post won’t teach you anything new since you already know that you don’t need … Continued
Data governance: four key aspects
Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically what data governance is all about. … Continued
Server-side tag management: what advantages does it offer?
The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data require heightened vigilance, “server-to-server” tag management … Continued
Personalisation: a key use case for the CDP
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is a tacit one. It is an … Continued