For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of … Continued
Click here to compare with the Barometer 2020
For those of you who have already deployed Google Analytics 4 through TagCommander, this post won’t teach you anything new since you already know that you don’t need … Continued
Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically what data governance is all about. … Continued
The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data require heightened vigilance, “server-to-server” tag management … Continued
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is a tacit one. It is an … Continued
White Paper: Personalisation : the favourite playground for CDP Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer … Continued
Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such … Continued
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