When it comes to data protection, marketers are also greatly concerned about the issue of consent management. Especially for internationally orientated companies and their marketing departments, it is … Continued
According to Gartner, “by 2025, generative AI will account for 10% of all data produced, up from less than 1% today.“ In this report, we believe you will … Continued
White Paper – Time to invest in a Customer Data Platform “Our tools give business users direct control of their first-party data.” “We provide an up-to-the-second view of … Continued
First, second and third-party data are suffering from the fallout of consent collection regulations and the end of third-party cookies. Zero-party data are shaping up to be a … Continued
On June 10th, 2021, the Italian Data Protection Authority (Garante per la protezione dei dati personali) has published new guidelines for cookie usage. It comes after 6 months … Continued
What advertising strategies can you harness in a cookieless world? These days, everyone is talking about the end of cookies, and we were the first to raise the … Continued
Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are available for replacing cookies? How can … Continued
The market needed statistics but the maturity was missing. We wanted to simplify and adopt a more ‘business-like’ approach in the selection and presentation of the main metrics … Continued
If you want a job done well, do it yourself. We tend to forget it nowadays, but that old adage contains a scrap of Shopify’s DNA. A long … Continued
For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of … Continued