How to do an AB Test with the Consent Management Platform (CMP) TrustCommander ?
Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued
Cookbook – Consent Management Platform
Recipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as … Continued
Privacy Barometer 2020: the gulf widens between brands in terms of GDPR compliance
Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months … Continued
Privacy Barometer 2020
Click here to compare with the Barometer 2019
Commanders Act receives the Excellence label from RGPD Check
The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, … Continued
Gartner Market Guide – Customer Data Platforms
Gartner says, “Marketers struggle to fully leverage integrated customer data, which has driven hype around the opportunity of customer data platforms”. We believe this Market Guide can help … Continued
Preference centre: the future cornerstone of the ad experience
Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued
Gartner – 4 Phases for Technology and Service Providers to Lead in the COVID-19 Environment
In these time of pandemy, we face new challenges for our activity. Gartner says, “leaders need to keep people focused on the now while preparing them for the … Continued
What is the impact of confinement on digital performance?
Attribution: the new challenge in the post-cookie age
The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even harder to piece the customer journey … Continued