Consent management in Spain: 5 reasons to accelerate
If Spain has adopted the RGPD (General Data Protection Regulation) like many other European Union countries, its application on the ground remains contrasted. Like the CNIL in France, the AEPD (Spanish Agency for Data Protection) has issued guidelines and published guides to support companies and facilitate the implementation of the regulation.
Privacy 2022 Barometer: Consent collection practices are becoming more uniform
One year after the latest CNIL directives came into force, the vast majority of websites are now equipped with a consent banner. The devices are progressively standardized, but certain good practices in terms of design, ergonomics and user experience continue to prove their worth in terms of performance. Paris, May 31, 2022 - [...]
Privacy 2022 Best Practices
To find all the results of the Privacy Barometer 2022, click here. Sign up for our privacy banner optimization program!
Consent management in Europe: an overview of the situation in Germany, France, Italy and the UK
When it comes to data protection, marketers are also looking closely at consent management. It is not always easy for international companies, in particular, and their marketing departments to have a clear overview of the data protection rules in force in different countries. One thing [...]
What solutions to meet the challenges and trends of digital marketing in 2022?
A Changing Market in a World Without cookies The world without cookies that we talk about at length today has actually been around for a while. As early as 2017, the Safari browser was implementing limitations on cookies with some cookies limited to one day of reading. In 2018, Safari is taking it a step further by limiting [...]
Playbook - Advertising strategies in a world without cookies
What advertising strategies to adopt in a world without cookies ? The end of cookies, everyone is talking about it, us first. The same goes for the impact on publishers and the growing imbalance that still favors the GAFAs. But other issues seem to have been forgotten: for example, how to readjust one's marketing mix, [...]
Why a redesign of the Consent Analytics Dashboard from TrustCommander, 2 years after the RGPD came into force?
The market needed statistics but lacked maturity. We wanted to simplify and adopt a more "business" approach in the selection and presentation of the main metrics in TrustCommander. And then the latest directives from the CNIL, which only apply to the French market to date, have made certain metrics obsolete or less important. [...]
Consent rate, what's behind this new metric that is turning Adtech upside down
Of course, there was the telecom package, the rise of Adblocks, the criticisms against this red fridge that chased you everywhere on the web, Alain Lévy's article in the JDN that foreshadowed part of the revealing role that retargeting had by making visible the use of our data for advertising purposes. [...]
Infographic of best practices of Consent Management Platform
The ultimate guide to a successful privacy strategy We have helped our clients to test privacy banners in order to comply with the CNIL deadline (March 31, 2021). Discover, with the help of this infographic, the best practices to optimize the consent rate of your banners! Download the infographic in [...]
CNIL answers your questions about the guidelines
On January 18, 2021 we had the pleasure to receive the CNIL for our webinar "La CNIL au micro de Commanders Act". Armand Heslot and Nacera Bekhat from the CNIL answered all your questions about the guidelines and recommendation on "cookies and other trackers" which will come into force on March 31, 2021. Find the [...]
Understand everything about the latest recommendations of the CNIL
The CNIL published this Thursday, October 1, amending guidelines and its recommendation on cookies and trackers. Here is what you need to know. The CNIL comes to confirm a work of several years that began in 2013 with first texts on the management of cookies. In July 2019, the CNIL [...]
TCF v2 : new features, constraints and... questions
To align all players in the digital advertising industry on a common way of collecting and transmitting consent. This is the purpose of the Transparency Consent Framework. The new version of the TCF promises more flexibility for professionals and more transparency for users. Promises kept? So here we are: [...]
How to do an AB test with the Consent Management Platform (CMP) TrustCommander ?
Why is it important to do AB testing with your CMP ? The subject of consent, sometimes delegated to legal issues, has become eminently marketing. It is no longer a matter of collecting consent, but also of scripting it, ABtesting it, measuring it... Consent is no longer just a compliance issue, but a marketing issue in its own right.
Audit Consent Management Platform
Assess your compliance before the new regulations! In One2One by videoconference of 30min, we propose to expose you the conclusions of a personalized audit of the consent devices implemented in your company. No preparation on your part is necessary; we will assess the degree of compliance with the RGPD of your current implementation to [...]