With thousands of new recruits drafted in every year to fill one of the many roles available, the French Army is counting on the Commanders Act CDP (Customer Data Platform) to segment its audiences and improve its activations.

Sorgenia is an Italian energy supplier who took advantage of the Commanders Act platform to customize its offer and improve its customer service

The company has identified three main challenges:

• • Taking full advantage of the opportunities afforded by digital technology to help transition towards a free energy market;
  • Attracting new clients;
  • Setting up a comprehensive support service that covers the entire customer journey.

When redesigning its consumer website, ENGIE opted for a tag management system to reduce tagging costs, ensure data relevance, and boost customer acquisition performance.