Armée de Terre
With thousands of new recruits drafted in every year to fill one of the many roles available, the French Army is counting on the Commanders Act CDP (Customer Data Platform) to segment its audiences and improve its activations.
White Paper Data Governance - Why is Data Governance so strategic in 2023 and how can a CDP support your program?
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With thousands of new recruits drafted in every year to fill one of the many roles available, the French Army is counting on the Commanders Act CDP (Customer Data Platform) to segment its audiences and improve its activations.
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Sorgenia is an Italian energy supplier who took advantage of the Commanders Act platform to customize its offer and improve its customer service
The company has identified three main challenges:
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When redesigning its consumer website, ENGIE opted for a tag management system to reduce tagging costs, ensure data relevance, and boost customer acquisition performance.