Se Domicilier, a Commanders Act customer since 2020, began migrating to the new server-side platform at the beginning of 2023, enabling better calibration of the partners’ algorithms and resulting in almost 20% optimisation of marketing budgets via attribution tools.
A long-standing client of Commanders Act, Clarins was one of the first to adopt server-side on the Clarins World site, and then extended its integration to all its Asia and America sites. The result: an average of 20% additional conversions deduplicated via Facebook CAPI (versus Facebook Pixel) and the server-side approach.
Clarins, the European leader in prestige skincare, is present in 150 countries and distributes its products via more than 30 e-commerce sites. Being able to track conversions accurately is therefore a strategic challenge for the skincare expert. Here’s a look back at the implementation of a project that began in 2021.
The French Army entrusts the migration of its data infrastructure to Server-Side to Dentsu Public and Commanders Act.
As part of a global third-party cookieless strategy, the French Army chose Dentsu Public and Commanders Act to collect data from TikTok, Snapchat and Meta as part of its recruitment campaign.
Within the space of just a few years, FLOA Bank (previously known as Banque Casino) has carved its status as a leading player in the payment facilities market. With over three million customers, FLOA Bank stands out from the competition with its innovative solutions that fully embrace today’s digital technologies,
Instant small loans, fractionated payments, cashback credit cards… over the years, FLOA Bank has stepped up its range of banking solutions. The aim with each launch is to improve its conversion funnels. FLOA Bank, the leader in payment facilities, is using Commanders Act to achieve this particular challenge.
Moniwan, part of La Française Group, mainly owned by Crédit Mutuel Nord Europe, has chosen the property sector, and in particular the SCPI market, as its playground.
Optimise all the touchpoints that punctate the average 30-day subscription cycle by implementing a Customer Data Platform. That was the target Moniwan – a benchmark property investment firm – set for themselves. And met.
With thousands of new recruits drafted in every year to fill one of the many roles available, the French Army is counting on the Commanders Act CDP (Customer Data Platform) to segment its audiences and improve its activations.
Crédit Mutuel Nord Europe is a leading bancassurance provider with operations across northern France, Belgium and Luxembourg. CMNE has developed a network of 527 sales offices and delivers services to 1.7 million customers.
In 2016, CMNE noticed that only 21% of its customers visited an agency, whereas 97% of its web traffic was concentrated on users viewing their accounts.
How can you encourage customers to visit or return to their local agency? To answer this question, the CMNE Group has decided to capitalise on its data by implementing a CDP (Customer Data Platform).
Leading German multichannel fashion retailer streamlines its conversion deduplicaton processes for improved efficiency, customer insight and sharpened marketing spend.
When redesigning its consumer website, ENGIE opted for a tag management system to reduce tagging costs, ensure data relevance, and boost customer acquisition performance.
The Iberian distance selling leader uses Commanders Act to improve customer journeys, experiment with conversion tactics, and optimise acquisition spend.