K&L Ruppert

K&L Ruppert realises 5-figure cost savings through smarter conversion deduplication

Commanders Act’s responsiveness, flexibility and experience are decisive in helping us with our traffic management challenges.

Verena Graf – Online Marketing Director – K&L Ruppert

CHALLENGES

• Gain better insight into the customer journey, in particular the role of coupon and discount channels.
• Improve allocation of marketing spend.
• Eliminate unnecessary spend on duplicate conversion credits.

RESULTS

• Smarter deduplication process yields 5-figure cost savings annually.
• More reliable reporting: Variance between Web analytics and conversion reporting brought below 1% while preserving the full customer journey.
• Ability to clearly identify and favour those campaigns and channels that are delivering the most value.
• Vastly improved ease and speed of implementation of marketing tags.

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