Data governance: a mission-critical challenge for marketing teams

Let's face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such as "master data management (MDM)", "data lakes" and "data stewards". This jargon conjures up images of a highly exclusive club. Putting its terminology to one side, data governance reflects a conviction and a challenge. Data represent a…

By Axelle Giroire January 21, 2021 221 0

Infografics - The Preference Center

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By Camille Turquois December 08, 2020 284 0

Playbook - A world without cookies

Your #cookieless roadmap to 2021 Targeted advertising as it currently exists on the web is becoming obsolete. Safari already blocks cookies; Chrome blocks them in private browsing mode and plans to do so across the board within 2 years; on top of which, the GDPR rules now drastically reduce the scope of campaigns by requiring explicit prior consent. In this context, the Commanders Act team…

By Roxanne November 12, 2020 517 0

TCF v2: new features, constraints and… questions

Align all parties in the digital advertising industry with the same method for collecting and transmitting consent. Such is the objective of the Transparency Consent Framework. The new version of the "TCF" promises greater flexibility for professionals and more transparency for users. But has it kept its promises? So here we are. After being repeatedly pushed back down the calendar, version 1 of the Transparency Consent…

By Roxanne September 25, 2020 494 0

How to do an AB Test with the Consent Management Platform (CMP) TrustCommander ?

Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its way to becoming a marketing issue. Today’s marketing professionals need to do more than just obtain consent. They also need to create scenarios, carry out A/B testing and measure performance. As such, the consent rate should be…

By Camille Turquois July 29, 2020 1348 0

Cookbook - Consent Management Platform

Recipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as the CCPA, organisations are under pressure to implement a data protection policy. Compliance, optimisation, brand image... These are just some of the many different challenges standing in their way. A Consent Management Platform (CMP) is the tool for…

By Axelle Giroire June 25, 2020 3318 0

Privacy Barometer 2020: the gulf widens between brands in terms of GDPR compliance

Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months remaining until the transition period granted by CNIL expires. Paris, 4 June 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP), is publishing the 2020 edition of its Privacy Barometer, which measures the…

By Camille Turquois June 10, 2020 1182 0

Privacy Barometer 2020

Click here to compare with the Barometer 2019

By Camille Turquois June 04, 2020 1494 0

Commanders Act receives the Excellence label from RGPD Check

The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP) and an expert in Tag & Data Management, has announced that it has been awarded the Excellence label from RGPD Check, the first European platform dedicated to managing…

By Camille Turquois May 29, 2020 1187 0
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Preference centre: the future cornerstone of the ad experience

Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to managing user preferences with the aim of taking just as much care over the ad experience as first-party data. When it comes to managing user preferences, the experience while browsing the web reveals a strange paradox that…

By Camille Turquois May 14, 2020 1033 0

Popular Posts

Data governance: a mission-critical challenge for marketing teams

Infografics - The Preference Center

Playbook - A world without cookies

TCF v2: new features, constraints and… questions

How to do an AB Test with the Consent Management Platform (CMP) TrustCommander ?

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