Data governance: a mission-critical challenge for marketing teams
Let's face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such as "master data management (MDM)", "data lakes" and "data stewards". This jargon conjures up images of a highly exclusive club. Putting its terminology to one side, data governance reflects a conviction and a challenge. Data represent a…
By Aline Deconchat January 21, 2021
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