White Paper Data Governance - Why is Data Governance so strategic in 2023 and how can a CDP support your program?


Using Data to Predict

By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has increased twentyfold since 2009. Évolution du nombre de recherches pour « Big Data » dans le monde de 2009 à 2016 – Google Trends However, data has been collected […]

Understanding Customers Better Through First, Second and Third Party Data

Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What are their main differences? Are they all necessary? Which ones should be prioritized? Here are our answers to your questions. The main difference between the three types […]

Customer Journey & Attribution

How you and your team can turn prospects into customers What do world-class football and efficient online marketing have in common?

CCT Consulting

Camille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.


Nathalie Feyte, Head of Digital Business Development, Europcar Group, talks about how tag management is helping her address the challenges of data unification, audience activation and analytics in an international and cross-channel context.

Groupe Argus

Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to successful cooperation between Marketing and IT.

Radio France

Michael Vuillaume of Radio France discusses how enterprise tag management has given it agility in managing its marketing cloud and exploiting its data.

Yellow Pages

Alexandre Métier of Yellow Pages Canada reveals the strategic role of data collection in improving its services and ensuring its ongoing digital transformation.

Air France

Hermione Vaury of Air France shares how the company has slashed marketing project implementation times and has improved the day-to-day productivity of its marketing teams.

Lagardère Active

Dilson Varela Ribeiro of Lagardère Active tells of how enterprise tag management has enabled it to better manage its monetisation solutions, optimise visitor engagement and reduce IT dependency.

Disneyland Paris

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Jean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate traffic, and improve booking conversions.

Marketing Agility

Our customers Disneyland Paris, Air France, Lagardère Active, and Radio France discuss tag management and how it has helped them in their marketing efforts.


Alexandrine Loubradou of Venca discusses the power of custom cross-channel attribution models in optimising its acquisition spend.

Tag Management pivotal to marketing agility

Commanders Act commissioned Forrester to carry out a study of digital marketing priorities at large financial services and retail organizations across France and Germany.

TagCommander named winner of Red Herring Top 100 Europe awards

Paris, France, April 20, 2015 – TagCommander, the leading European provider of enterprise tag management systems, announced today that it has been named as a winner of the Red Herring Top 100 Europe awards, which honour the region’s most exciting technology companies. The Red Herring editorial team analysed hundreds of innovative companies across the continent […]

TagCommander raises €6.5 million Series B funding

PARIS, October 8, 2014 – TagCommander, a European pioneer and leader in the growing market forenterprise tag management systems, has today announced a €6.5 million Series B investment led by Hi Inov – Dentressangle Initiatives, with participation from XAnge Private Equity, an investor in the company since 2012, and Bpifrance Digital Ambition Fund. TagCommander offers a cloud-based […]

Online data collection: 6 musings from a privacy advocate

Q&A with Aurélie Pols, Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer, Mind Your Privacy. We caught up with Aurélie, a user privacy advocate, soon after she delivered her keynote on privacy at the recent eMetrics conference in San Francisco. Aurélie helped pioneer digital analytics (and data collection) in Europe, so its […]

5 reasons to adopt a Tag Management System this new year

Q&A with Lukas Oldenburg, Sr. Digital Analyst, and Teamleader at UNIC AG, Zurich. We recently sat with Lukas, an analytics expert and TMS power user, and picked his brain on his usage of tag management systems, what he finds most useful about them, and the next industry to adopt them. Some of his responses may […]
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