By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has increased twentyfold since 2009. Évolution du nombre de recherches pour « Big Data » dans le monde de 2009 à 2016 – Google Trends However, data has been collected […]
Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What are their main differences? Are they all necessary? Which ones should be prioritized? Here are our answers to your questions. The main difference between the three types […]
Nathalie Feyte, Head of Digital Business Development, Europcar Group, talks about how tag management is helping her address the challenges of data unification, audience activation and analytics in an international and cross-channel context.
Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss tagging agility and the secret to successful cooperation between Marketing and IT.
Jean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate traffic, and improve booking conversions.
Paris, France, April 20, 2015 – TagCommander, the leading European provider of enterprise tag management systems, announced today that it has been named as a winner of the Red Herring Top 100 Europe awards, which honour the region’s most exciting technology companies. The Red Herring editorial team analysed hundreds of innovative companies across the continent […]
PARIS, October 8, 2014 – TagCommander, a European pioneer and leader in the growing market forenterprise tag management systems, has today announced a €6.5 million Series B investment led by Hi Inov – Dentressangle Initiatives, with participation from XAnge Private Equity, an investor in the company since 2012, and Bpifrance Digital Ambition Fund. TagCommander offers a cloud-based […]
Q&A with Aurélie Pols, Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer, Mind Your Privacy. We caught up with Aurélie, a user privacy advocate, soon after she delivered her keynote on privacy at the recent eMetrics conference in San Francisco. Aurélie helped pioneer digital analytics (and data collection) in Europe, so its […]
Q&A with Lukas Oldenburg, Sr. Digital Analyst, and Teamleader at UNIC AG, Zurich. We recently sat with Lukas, an analytics expert and TMS power user, and picked his brain on his usage of tag management systems, what he finds most useful about them, and the next industry to adopt them. Some of his responses may […]