Does the mix of first, second and third-party data need an overhaul?
First, second and third-party data are suffering from the fallout of consent collection regulations and the end of third-party cookies. Zero-party data are shaping up to be a solution. Major changes are sweeping the digital marketing scene, especially when it comes to data. The time has come to review the classics, particularly the famous trio of first-party data, second-party data and third-party data. This trio…
By Camille Turquois October 19, 2021
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