Identity Management. Identifying and reaching out to consumers across channels

Identifying & reaching out to consumers across channels

Whether on the website, in the store or via email, every channel which enables consumers to communicate with a company generates customer data. However, each of these channels provides only a fraction of the information about the consumer as a person. Only when the various details are amalgamated does a uniform picture emerge – like when doing a puzzle. This is where Identity Management (IM)…

By Sammy Jane Waddell July 07, 2022 311 0
Data first, second et third party : un mix à repenser ?

Does the mix of first, second and third-party data need an overhaul?

First, second and third-party data are suffering from the fallout of consent collection regulations and the end of third-party cookies. Zero-party data are shaping up to be a solution. Major changes are sweeping the digital marketing scene, especially when it comes to data. The time has come to review the classics, particularly the famous trio of first-party data, second-party data and third-party data. This trio…

By Aline Deconchat October 19, 2021 1428 0
Quelles alternatives aux cookies ?

What are the alternatives to cookies?

Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are available for replacing cookies? How can companies maintain their digital activations while protecting personal data? Time to review the options. A stay of execution... that is exactly what Google recently granted by announcing on 24 June that it would not block third-party cookies…

By Aline Deconchat July 20, 2021 1243 0

Data governance: four key aspects

Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company's growth... that is basically what data governance is all about. But what about in the real world? In practical terms, how many types of data governance are there? At least four. Read on for an explanation… Strategic data governance Everything starts here with a clear set of…

By Aline Deconchat May 11, 2021 1181 0
Comprendre les données : que peut-on apprendre d'un arbre de décision ?  

Discovering Insights : What can be learned through a Prediction Tree?

Let’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability of purchase (the darker the red, the higher the probability) Blue represents a strong probability of no purchase (the darker the blue, the less chance a user will purchase) The first point to the left represents 100% of the population, a first split…

By Arnaud Cecconi May 20, 2019 7196 0
Commanders Act choisie par la Deutsche Post pour convertir les clients online grâce aux courriers publicitaires

Commanders Act Germany chosen by Deutsche Post to convert online customers through advertising mail

Commanders Act incorporates direct mail campaigns into its DataCommander solution Paris, October 4, 2018 – Thanks to Data Commander, Commanders Act’s CDP (Customer Data Platform), visitors showing an online interest in a product or service but who didn’t complete their purchase can now receive advertising through the post. Want to convert an abandoned cart into a new customer? A study showed that such an approach…

By Aline Deconchat October 04, 2018 4772 0

10 ways the Crédit Mutuel Nord Europe uses its DMP

On the occasion of E-Commerce One to One Monaco, Rémi Deltombe agreed to co-lead a workshop with us about the data-driven customer experience within the Crédit Mutuel Nord Europe.

By Mickael January 26, 2018 1778 0
data-au-service-marketing-predictif-donnees

Using Data to Predict

By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has increased twentyfold since 2009. Évolution du nombre de recherches pour « Big Data » dans le monde de 2009 à 2016 – Google Trends However, data has been collected since long, at a time when no one ever spoke…

By Luc Mornat October 13, 2016 3086 0
connaissance-client-first-second-third-party-data

Understanding Customers Better Through First, Second and Third Party Data

Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What are their main differences? Are they all necessary? Which ones should be prioritized? Here are our answers to your questions. The main difference between the three types of data is the collection level and proprietorship; all three…

By Luc Mornat October 13, 2016 4551 0
Camille Chaudet of web analytics agency CCT Consulting

CCT Consulting

Camille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.

By Mickael April 15, 2016 2983 0

Popular Posts

Identifying & reaching out to consumers across channels

Does the mix of first, second and third-party data need an overhaul?

What are the alternatives to cookies?

Data governance: four key aspects

Discovering Insights : What can be learned through a Prediction Tree?

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