5 tips and tricks for your path towards attribute-supported optimisation of the customer journey
1) Determine your objectives and start off with simple models: What do you want to achieve with attribution? Are you focusing on budget allocation, reassessment of partners/campaigns, or options for automation (keyword: bid management)? Learn how to understand data, correlations, and processes within your company—and within your advertising partners and agencies. Classify your campaigns (branding, performance, upselling, lead generation, etc.) and channels. Complex and dynamic…
By Michael Froment November 19, 2019
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