Check list Sales

Discover our checklist to improve your tracking and make your Sales a success! Download it!

By Camille Turquois January 04, 2021 236 0

How can deduplication drive your objectives?

Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today's work practices and is mostly used with last-click attribution models. But as time goes by, this process is increasingly colliding with the reality of the customer journey. Read on for an explanation…   Who should be compensated for the conversion? This is the…

By Roxanne December 01, 2020 330 0

Retail and omnichannel: what can the health crisis teach us

Retailers have learned so many lessons from the lockdown that there is talk of pre- and post-lockdown omnichannel strategies. One thing is for sure, CDP platforms are a must for rolling out a truly user-centric omnichannel strategy, and the partnership between Commanders Act and Criteo proves it. A learning accelerator... such is the role that the Covid-19 crisis has played for the retail market. Why…

By Roxanne November 17, 2020 367 0

Check List Black Friday

Discover our checklist to improve your tracking and make your Black Friday a success! Download it!

By Camille Turquois November 16, 2020 505 0
Misura dell'attribuzione nell'era post-cookie

Attribution: the new challenge in the post-cookie age

The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even harder to piece the customer journey together. Now is the ideal opportunity to review the methods and raise questions about the purpose of attribution. Puzzle pieces scattered across the marketing table. A 10-year quest for the Holy Grail with nothing to show. These…

By Michael Froment April 09, 2020 10150 0

The true and false about attribution

Do you really know the attribution? Let's check with these four questions. Is the Last click dead? True and false! Although experts have announced the death of the last click for several years now, it is still the most widely used attribution model (by almost one in two advertisers). However, it is destined to be flanked by other attribution models as it cannot keep up…

By Michael Froment March 02, 2020 864 0

5 tips and tricks for your path towards attribute-supported optimisation of the customer journey

1) Determine your objectives and start off with simple models: What do you want to achieve with attribution? Are you focusing on budget allocation, reassessment of partners/campaigns, or options for automation (keyword: bid management)? Learn how to understand data, correlations, and processes within your company—and within your advertising partners and agencies. Classify your campaigns (branding, performance, upselling, lead generation, etc.) and channels. Complex and dynamic…

By Michael Froment November 19, 2019 1225 0

What’s more important: The money you have or the money you earn?

Generally speaking, teams are rather excited when they start trying out machine learning, AI, predictive analytics and algorithms that have the potential to boost their work performance. However, the feedback in the press frequently overestimates the results achieved and gives the impression that soon everything will be done by a machine. Unfortunately, marketers who have tried AI-powered marketing software have found themselves disappointed. Our team…

By Michael Froment May 20, 2019 4662 0

Why does the last click model endure?

Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And this is not for purely technological reasons… It’s a paradox: while digital advertising seems to be an avid consumer of technological innovation, with programmatic advertising and DCO (Dynamic Creative Optimization) being prime examples, the fundamental question of…

By Mickael April 17, 2019 1751 0

Attribution: why does the last click model endure

Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And this is not for purely technological reasons… It’s a paradox: while digital advertising seems to be an avid consumer of technological innovation, with programmatic advertising and DCO (Dynamic Creative Optimization) being prime examples, the fundamental question of…

By Camille Turquois April 16, 2019 2291 0

Popular Posts

Check list Sales

How can deduplication drive your objectives?

Retail and omnichannel: what can the health crisis teach us

Check List Black Friday

Attribution: the new challenge in the post-cookie age

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