What is a tag?
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on sites. Data collection is usually about … Continued
Attribution: why is the Last Click model bound to disappear?
Attribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create their own. In recent years, we … Continued
Crédit Mutuel Nord Europe: 10 use cases for better data usage
Data collection is key in any digital marketing strategy. Even though data quality and exploitation are paramount, the volume of collected information plays also a central part in … Continued
Benefits of using a good TMS
Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage tags efficiently, it will also let … Continued
Issues Related to Information Protection within a Data-Driven Company
Digital transformation started about ten years ago, if not before, depending on the definition we wish to consider. However, the subject had never been as relevant as it … Continued
What is a DMP?
The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged in favor of a user-centered global … Continued
What is Tag Management?
Tags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also used in A/B testing, advertising, social … Continued
Using Data to Predict
By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has … Continued
Understanding Customers Better Through First, Second and Third Party Data
Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What … Continued