What is a tag?
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on sites. Data collection is usually about … Continued
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on sites. Data collection is usually about … Continued
Attribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create their own. In recent years, we … Continued
Data collection is key in any digital marketing strategy. Even though data quality and exploitation are paramount, the volume of collected information plays also a central part in … Continued
Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage tags efficiently, it will also let … Continued
Digital transformation started about ten years ago, if not before, depending on the definition we wish to consider. However, the subject had never been as relevant as it … Continued
The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged in favor of a user-centered global … Continued
Tags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also used in A/B testing, advertising, social … Continued
By 2020 Big Data will consist of 40 zettaoctets of information (1021 octets), which is times 33 what it was in 2010, while research on the subject has … Continued
Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party. What do they consist of? What … Continued