According to Gartner, “by 2023, 60% of organizations will compose components from three or more analytics solutions to build decision-oriented applications infused with analytics that connect insights into … Continued
White Paper: Personalisation : the favourite playground for CDP Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer … Continued
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Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued
Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months … Continued
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The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, … Continued
Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued