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Infografics – The Preference Center
Check List Black Friday
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How to do an AB Test with the Consent Management Platform (CMP) TrustCommander ?
Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued
Privacy Barometer 2020: the gulf widens between brands in terms of GDPR compliance
Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months … Continued
Privacy Barometer 2020
Click here to compare with the Barometer 2019
Commanders Act receives the Excellence label from RGPD Check
The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, … Continued
Preference centre: the future cornerstone of the ad experience
Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued
Privacy Barometer 2019
Click here to compare with the Barometer 2018
Attribution: why does the last click model endure
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued