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Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its … Continued
Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months … Continued
Click here to compare with the Barometer 2019
The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, … Continued
Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to … Continued
Click here to compare with the Barometer 2018
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And … Continued