The market needed statistics but the maturity was missing. We wanted to simplify and adopt a more ‘business-like’ approach in the selection and presentation of the main metrics … Continued
According to Gartner, “by 2025, over half of the world’s population will be subject to at least one IoB program (private, commercial or governmental).” In this report, … Continued
For those of you who have already deployed Google Analytics 4 through TagCommander, this post won’t teach you anything new since you already know that you don’t need … Continued
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is a tacit one. It is an … Continued
White Paper: Personalisation : the favourite playground for CDP Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer … Continued
Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such … Continued
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Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today’s work practices and is mostly used … Continued