4 steps in preparation for server-side tag management

With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google's announcement to get rid of third-party cookies, server-side tag management really gained momentum. Most browsers, devices and channels have now stopped using third-party cookies, which will make client-side tagging obsolete in the future. These 4 steps in preparation for server-side tag management will help you. It’s worth remembering that client-side tagging involves…

Par Sammy Jane Waddell le 01 September 2022 243 0
Data, Finding the right Customer Data Platform

How to chose the right CDP?

All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core features that build customer profiles and additional features that perform other functions. Finding the right CDP for your business requires a close look at what each system provides compared with what your company needs. We’ll start with the core features. Remember that non-CDP…

Par Aline Deconchat le 12 July 2022 336 0
Identity Management. Identifying and reaching out to consumers across channels

Identifying & reaching out to consumers across channels

Whether on the website, in the store or via email, every channel which enables consumers to communicate with a company generates customer data. However, each of these channels provides only a fraction of the information about the consumer as a person. Only when the various details are amalgamated does a uniform picture emerge – like when doing a puzzle. This is where Identity Management (IM)…

Par Sammy Jane Waddell le 07 July 2022 325 0

Infographics - 10 misconceptions about Server-Side

Access the full article on the 10 myths about the Server-Side here.

Par Aline Deconchat le 07 June 2022 570 0

Privacy Barometer 2022: consent collection practices are becoming increasingly standardised

One year after the latest directives from France's data protection authority were enacted, most websites are now equipped with a consent banner. Collection mechanisms are gradually becoming standardised, but certain best practices relating to the design, look & feel and user experience are continuing to prove their ability to ramp up performance. Paris, 31 May 2022 – Commanders Act, the publisher of a cookieless marketing…

Par Aline Deconchat le 31 May 2022 369 0

Privacy Good practices 2022

To find all the results of the 2022 Privacy Barometer click here Register here for our privacy optimization program!

Par Aline Deconchat le 19 May 2022 593 0

Privacy Barometer 2022

Click here to compare with the Barometer 2021 Do you want to optimise your privacy banners? Discover our best practices! *This study has been conducted in the context of the French Data Protection Authority (CNIL)

Par Sammy Jane Waddell le 19 May 2022 708 0
White-Paper - Comment vous préparer au Cookieless ?

White Paper - How do you prepare for the cookieless world?

And why the Server-Side model will become your greatest ally ... and how to prepare for a cookieless world. Essential and fragile in equal measure: that's exactly how the status of data could be summed up in 2022. Data are essential. Take away data, and digital operations effectively lose their power of sight, whether disseminating an advertising campaign, orchestrating an anti-churn scenario featuring a combination…

Par Sammy Jane Waddell le 05 May 2022 809 0
The Benefits of the Server-Side Model

The benefits of the Server-Side model

There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The first method involves getting the browser to execute small fragments of code (tags) when loading pages. These tags collect and send the data (origin, content, profile, etc.) to the partners who have been authorised by the customer. Therefore, with the first method, everything…

Par Aline Deconchat le 21 April 2022 611 0

Popular Posts

4 steps in preparation for server-side tag management

How to chose the right CDP?

Identifying & reaching out to consumers across channels

Infographics - 10 misconceptions about Server-Side

Privacy Barometer 2022: consent collection practices are becoming increasingly standardised

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