Check list Sales

Discover our checklist to improve your tracking and make your Sales a success! Download it!

Infografics - The Preference Center

How can deduplication drive your objectives?

Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today's work practices and is mostly used with last-click attribution models. But as time goes by, this process is increasingly colliding with the reality of the customer journey. Read on for an explanation…   Who should be compensated for the conversion? This is the…

Retail and omnichannel: what can the health crisis teach us

Retailers have learned so many lessons from the lockdown that there is talk of pre- and post-lockdown omnichannel strategies. One thing is for sure, CDP platforms are a must for rolling out a truly user-centric omnichannel strategy, and the partnership between Commanders Act and Criteo proves it. A learning accelerator... such is the role that the Covid-19 crisis has played for the retail market. Why…

Check List Black Friday

Discover our checklist to improve your tracking and make your Black Friday a success! Download it!

Playbook - A world without cookies

Your #cookieless roadmap to 2021 Targeted advertising as it currently exists on the web is becoming obsolete. Safari already blocks cookies; Chrome blocks them in private browsing mode and plans to do so across the board within 2 years; on top of which, the GDPR rules now drastically reduce the scope of campaigns by requiring explicit prior consent. In this context, the Commanders Act team…

Gartner - The State of Privacy and Personal Data Protection, 2020 - 2022

Gartner says, "Whether your organization works locally or operates globally, privacy regulations impact your decisions when processing personnal data, which has become omnipresent in all facet of business" In this research, we believe you can find an analysis of the different market and their regulations. Also, you will find the key challenges and recommandations to anticipate the privacy regulations. We trust that the landscape of…

Server-side: "tagless" data collection and processing for faster and safer websites

Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the number of calls from the browser and turbocharges webpage loading times, while improving the security and confidentiality of the data collected.  Unified tag collection for enhancing the customer experience  The most common approach for managing tags involves collecting and processing user data before…

TCF v2: new features, constraints and… questions

Align all parties in the digital advertising industry with the same method for collecting and transmitting consent. Such is the objective of the Transparency Consent Framework. The new version of the "TCF" promises greater flexibility for professionals and more transparency for users. But has it kept its promises? So here we are. After being repeatedly pushed back down the calendar, version 1 of the Transparency Consent…