What are the alternatives to cookies?

Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are available for replacing cookies? How can companies maintain their digital activations while protecting personal data? Time to review the options. A stay of execution... that is exactly what Google recently granted by announcing on 24 June that it would not block third-party cookies…

Par Elise Dupuy le 20 July 2021 90 0

Why we decided to redesign TrustCommander's Consent Analytics Dashboard, 2 years after the GDPR?

The market needed statistics but the maturity was missing. We wanted to simplify and adopt a more 'business-like' approach in the selection and presentation of the main metrics in TrustCommander. And then the latest directives from the France’s data protection authority (CNIL), made certain metrics obsolete or less important. Measuring implicit consent no longer makes sense as it is not compliant in France. We have…

Par Camille Turquois le 13 July 2021 112 0

Gartner Report - Top Strategic Technology Trends for 2021

According to Gartner, “by 2025, over half of the world’s population will be subject to at least one IoB program (private, commercial or governmental)."   In this report, we believe you will understand which are the main Strategic technology Trends for 2021. You will understand how to turn these trends into key investments for your business. In this report, we believe you will learn more about:…

Par Camille Turquois le 06 July 2021 390 0

Integrate Shopify easily with TagCommander

[caption id="attachment_22632" align="alignright" width="176"] The words of Michael Froment[/caption] If you want a job done well, do it yourself. We tend to forget it nowadays, but that old adage contains a scrap of Shopify’s DNA. A long time has passed since Snowdevil, the online snowboard store, which was built on the Ruby on Rails framework. That was back in 2004, and since then the project…

Par Elise Dupuy le 28 June 2021 157 0

Commanders Act Privacy Barometer 2021 The impact of explicit consent: a pleasant surprise for the market

For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of 31 March 2021 for complying with the data protection authority's cookie rules. Paris, 17 June 2021 – Commanders Act, Europe's leading SaaS software vendor in Tag & Data Management, has unveiled the fourth edition of its Privacy…

Par Elise Dupuy le 24 June 2021 180 0

Privacy Barometer 2021

Click here to compare with the Barometer 2020

Par Elise Dupuy le 17 June 2021 311 0

At Commanders Act, the new version of GA4 is already available!

For those of you who have already deployed Google Analytics 4 through TagCommander, this post won't teach you anything new since you already know that you don't need to use GTM to run GA4! For those who are thinking about migrating to GA4, good news: the GA4 template is already available in the TagCommander library. This template has been validated by Google Analytics experts in…

Par Camille Turquois le 14 June 2021 177 0

Data governance: four key aspects

Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company's growth... that is basically what data governance is all about. But what about in the real world? In practical terms, how many types of data governance are there? At least four. Read on for an explanation… Strategic data governance Everything starts here with a clear set of…

Par Elise Dupuy le 11 May 2021 261 0

Server - side tag management: what advantages does it offer?

The "server-side" tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data require heightened vigilance, "server-to-server" tag management offers many advantages. "Server-side", "server-to-server" or "tagless" tag management... different ways of referring to the same technique. It enjoyed a peak in popularity when it was made available in Google Tag Manager in the summer of 2020,…

Par Elise Dupuy le 27 April 2021 275 0

Popular Posts

What are the alternatives to cookies?

Why we decided to redesign TrustCommander's Consent Analytics Dashboard, 2 years after the GDPR?

Gartner Report - Top Strategic Technology Trends for 2021

Integrate Shopify easily with TagCommander

Commanders Act Privacy Barometer 2021 The impact of explicit consent: a pleasant surprise for the market

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