Commanders Act receives the Excellence label from RGPD Check

The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP) and an expert in Tag & Data Management, has announced that it has been awarded the Excellence label from RGPD Check, the first European platform dedicated to managing…

Preference centre: the future cornerstone of the ad experience

Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to managing user preferences with the aim of taking just as much care over the ad experience as first-party data. When it comes to managing user preferences, the experience while browsing the web reveals a strange paradox that…

Gartner - 4 Phases for Technology and Service Providers to Lead in the COVID-19 Environment

In these time of pandemy, we face new challenges for our activity. Gartner says, "leaders need to keep people focused on the now while preparing them for the future"   We believe this report can help you to manage the crisis in 4 phases: React and respond Redirect to new realities Rebound to the future Accelerate opportunities Download the report: [zohoForms src=https://forms.zohopublic.eu/commandersact2/form/ENGartnerCOVIDreport1/formperma/Bup2LplOa4eADqLwgtLQeW-aXxgmxnhvWSJNrm3kVi8 width=100% height=600px/] GARTNER…

What is the impact of confinement on digital performance?

Attribution: the new challenge in the post-cookie age

The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even harder to piece the customer journey together. Now is the ideal opportunity to review the methods and raise questions about the purpose of attribution. Puzzle pieces scattered across the marketing table. A 10-year quest for the Holy Grail with nothing to show. These…

GDPR: the right cookie governance policy involves keeping your tags under control

Protecting the personal data stored by cookies inevitably involves setting up best practices for how those data are collected. If there were any reason for a CDO or digital marketing manager to take another look at tag management from a more strategic angle, then the GDPR could very well be the ideal opportunity to do so. Not a day goes by without cookies hitting the…

The true and false about attribution

Do you really know the attribution? Let's check with these four questions. Is the Last click dead? True and false! Although experts have announced the death of the last click for several years now, it is still the most widely used attribution model (by almost one in two advertisers). However, it is destined to be flanked by other attribution models as it cannot keep up…

Digital marketing in the age of GDPR and ePrivacy

The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and clear. It stipulates that an active, explicit and informed opt-in is required before setting cookies or collecting other personal data. Tacit consent is no longer valid. This means that the popular phrase “If you continue surfing now, you agree to your data being…

Commanders Act continues to grow in the Customer Data Platform market

With its 10th year in business just around the corner, Commanders Act is confirming its expertise and maturity in data and consent collection in a rapidly evolving market. Paris, 6 February 2020 – For Commanders Act, the European leader in the SaaS-based CDP (Customer Data Platform), a highlight of 2019 will have been its sustained growth in the CDP and consent management market. With revenue…