Privacy Good practices 2022

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Par Aline Deconchat le 19 May 2022 158 0

Privacy Barometer 2022

Click here to compare with the Barometer 2021 Do you want to optimise your privacy banners? Discover our best practices! *This study has been conducted in the context of the French Data Protection Authority (CNIL)

Par Sammy Jane Waddell le 19 May 2022 190 0

White Paper - How do you prepare for the cookieless world?

And why the Server-Side model will become your greatest ally Essential and fragile in equal measure... that's exactly how the status of data could be summed up in 2022. Data are essential. Take away data, and digital operations effectively lose their power of sight, whether disseminating an advertising campaign, orchestrating an anti-churn scenario featuring a combination of web, emails and a call centre, or customising…

Par Sammy Jane Waddell le 05 May 2022 213 0
The Benefits of the Server-Side Model

The benefits of the Server-Side model

There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The first method involves getting the browser to execute small fragments of code (tags) when loading pages. These tags collect and send the data (origin, content, profile, etc.) to the partners who have been authorised by the customer. Therefore, with the first method, everything…

Par Aline Deconchat le 21 April 2022 185 0
Server-Side: 10 myths debunked

Server-side: 10 myths debunked

In the wake of the cookieless era, the "server-side" model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams in their campaign roadmaps. This new development has raised a number of question marks, doubts and fears, and has even spawned a few myths...   Myth #1: "With server-side, tags are dead and so is tag management" It's true that the server-side model…

Par Aline Deconchat le 14 April 2022 229 0

Commanders Act announces the launch of a new innovation cycle

In response to the changes sweeping the digital ecosystem and customers' expectations for managing and using data, a technological transformation is required to ensure a seamless digital marketing service.   Paris, 15 March 2022 – Commanders Act, the publisher of a cookieless marketing platform, takes a look back over the last 10 years and goes on record as announcing that 2022 will be a game-changer…

Par Aline Deconchat le 15 March 2022 353 0

Consent Management in Europe – an overview of the situation in Germany, France, Italy and the UK

When it comes to data protection, marketers are also greatly concerned about the issue of consent management. Especially for internationally orientated companies and their marketing departments, it is often not easy to obtain an accurate overview of applicable data protection regulations in different countries. One thing is clear: the GDPR is the benchmark in this area. We are also going to take a look at…

Par Camille Turquois le 07 December 2021 967 0

Time to invest in a Customer Data Platform

White Paper - Time to invest in a Customer Data Platform "Our tools give business users direct control of their first-party data." "We provide an up-to-the-second view of all your customer data." Chances are high that those promises sound familiar. You’ve heard them from companies selling data warehouses, Customer Relationship Management, Master Data Management, Integration Platforms, Marketing Automation, and Data Management Platforms. All were enticing;…

Par Camille Turquois le 09 November 2021 1210 0

Does the mix of first, second and third-party data need an overhaul?

First, second and third-party data are suffering from the fallout of consent collection regulations and the end of third-party cookies. Zero-party data are shaping up to be a solution. Major changes are sweeping the digital marketing scene, especially when it comes to data. The time has come to review the classics, particularly the famous trio of first-party data, second-party data and third-party data. This trio…

Par Camille Turquois le 19 October 2021 1033 0

Popular Posts

Privacy Good practices 2022

Privacy Barometer 2022

White Paper - How do you prepare for the cookieless world?

The benefits of the Server-Side model

Server-side: 10 myths debunked

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