Gartner - Top Trends in Data and Analytics for 2021

According to Gartner, “by 2023, 60% of organizations will compose components from three or more analytics solutions to build decision-oriented applications infused with analytics that connect insights into actions.   In this report, we believe you will understand which are the main trends in Data and Analytics for 2021. You will understand how to turn these trends into key investments for your business. In this report,…

Personalisation: a key use case for the CDP

What role can the CDP play in leading marketing towards greater maturity? Let's be honest, the learning curve with digital activation is a tacit one. It is an unwritten rule that defines which steps need to be taken. In this particular model, the use of a CDP seems to occupy the top rung of the ladder. To reach the top, marketers must first start working…

Personalisation: the favourite playground for CDP

White Paper: Personalisation : the favourite playground for CDP Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer Lifetime Value) is the Holy Grail among marketing professionals. There is no shortage of activation strategies that they can harness to reach those aims, whether personalising the web journey, customising emails or running advertising campaigns In this…

Infografics - Everything you should know about server-side

Data governance: a mission-critical challenge for marketing teams

Let's face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such as "master data management (MDM)", "data lakes" and "data stewards". This jargon conjures up images of a highly exclusive club. Putting its terminology to one side, data governance reflects a conviction and a challenge. Data represent a…

Check list Sales

Discover our checklist to improve your tracking and make your Sales a success! Download it!

Infografics - The Preference Center

<a

How can deduplication drive your objectives?

Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today's work practices and is mostly used with last-click attribution models. But as time goes by, this process is increasingly colliding with the reality of the customer journey. Read on for an explanation…   Who should be compensated for the conversion? This is the…

Retail and omnichannel: what can the health crisis teach us

Retailers have learned so many lessons from the lockdown that there is talk of pre- and post-lockdown omnichannel strategies. One thing is for sure, CDP platforms are a must for rolling out a truly user-centric omnichannel strategy, and the partnership between Commanders Act and Criteo proves it. A learning accelerator... such is the role that the Covid-19 crisis has played for the retail market. Why…