How to do an AB Test with the Consent Management Platform (CMP) TrustCommander ?

Why is it important to do AB tests with your CMP ? The whole subject of consent, which is sometimes delegated to the legal department, is definitely on its way to becoming a marketing issue. Today’s marketing professionals need to do more than just obtain consent. They also need to create scenarios, carry out A/B testing and measure performance. As such, the consent rate should be…

Cookbook - Consent Management Platform

Recipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as the CCPA, organisations are under pressure to implement a data protection policy. Compliance, optimisation, brand image... These are just some of the many different challenges standing in their way. A Consent Management Platform (CMP) is the tool for…

Privacy Barometer 2020: the gulf widens between brands in terms of GDPR compliance

Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months remaining until the transition period granted by CNIL expires. Paris, 4 June 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP), is publishing the 2020 edition of its Privacy Barometer, which measures the…

Privacy Barometer 2020

Click here to compare with the Barometer 2019

Commanders Act receives the Excellence label from RGPD Check

The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP) and an expert in Tag & Data Management, has announced that it has been awarded the Excellence label from RGPD Check, the first European platform dedicated to managing…

Gartner Market Guide – Customer Data Platforms

Gartner says, “Marketers struggle to fully leverage integrated customer data, which has driven hype around the opportunity of customer data platforms”. We believe this Market Guide can help you understand the market and the purpose of a CDP: Market definition Representative vendors Market recommendations Commanders Act is proud to be part of the representative CDP vendors (again!) Download the market guide: [zohoForms src=https://forms.zohopublic.eu/commandersact2/form/ENGartnerCDPReprint/formperma/FmyMuDSOzNXPs_m7i9S5wD_a3K3NC2UexdHtmbWw0Y8 width=100% height=450px/]…

Preference centre: the future cornerstone of the ad experience

Privacy is not the only area where brands are contractually bound to their audience. The time has come to think about taking a much more holistic approach to managing user preferences with the aim of taking just as much care over the ad experience as first-party data. When it comes to managing user preferences, the experience while browsing the web reveals a strange paradox that…

Gartner - 4 Phases for Technology and Service Providers to Lead in the COVID-19 Environment

In these time of pandemy, we face new challenges for our activity. Gartner says, "leaders need to keep people focused on the now while preparing them for the future"   We believe this report can help you to manage the crisis in 4 phases: React and respond Redirect to new realities Rebound to the future Accelerate opportunities Download the report: [zohoForms src=https://forms.zohopublic.eu/commandersact2/form/ENGartnerCOVIDreport1/formperma/Bup2LplOa4eADqLwgtLQeW-aXxgmxnhvWSJNrm3kVi8 width=100% height=600px/] GARTNER…

What is the impact of confinement on digital performance?