Privacy Barometer 2019

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Par Camille Turquois le 19 June 2019 327 0

Commanders Act publishes its 2nd Privacy Barometer, based on the behaviour of 9 million internet users

Banners, pop-ins, acceptance through clicking or scrolling…1 year on from the introduction of the GDPR, how does the way consent is collected influence a user’s decision to give it? Paris, 19 June 2019 – 6 months after the launch of the first Online Consent Barometer, Commanders Act, the European leader in SaaS Tag and Data Management software, presents its 2nd barometer on Privacy Management, which…

Par Axelle Giroire le 19 June 2019 209 0

Commanders Act provides its expertise and experience in aid of marketing teams

Commanders Act has published its white paper on Customer Data Platforms to help marketing teams overcome their challenges Paris, 4 May 2019 – Identified as one of the best-positioned European solutions in the Customer Data Platform sector, Commanders Act are experts in data management and have shared this expertise with marketing teams through their CDP white paper. Covering the entire omnichannel customer journey Nowadays, emails…

Par Axelle Giroire le 04 June 2019 190 0
White paper CDP

CDP: The new copilot of today's marketer

CDP: The new copilot of today's marketer How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How to customize the customer experience? Meeting these challenges requires improving customer knowledge and making this knowledge directly accessible to marketing teams. This is the vocation of the CDP as detailed in this White Paper. In summary: A…

Par Mickael le 03 June 2019 200 0

Delight Your Audiences With Real-Time Marketing

If you have any familiarity with online marketing, you know that activating consumer data in real time is often talked about but isn’t easily achieved. This is because real-time marketing is dependent on a brand’s ability to: Identify the messaging and marketing channels that are driving the highest conversion rates Aggregate audience data, overlay it with insights, and create compelling segments Generate 360-degree customer views,…

Par Michael Froment le 29 May 2019 233 0

The Customer Data Platform by David Raab

We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).

Par Mickael le 28 May 2019 114 0

GDPR: 1 year on, fully compliant?

One year after coming into force, the GDPR has not had its last word and remains a key concern for businesses Everyone remembers where they were on 25th May 2018, when the GDPR (General Data Protection Regulation) came into effect. In the wake of numerous scandals that tarnished the reputation of some of the digital world’s biggest names (Facebook to mention but one), the GDPR…

Par Axelle Giroire le 27 May 2019 144 0

Thanks to Commanders Act, Sorgenia makes the most of digital technology to personalise the customer experience and improve customer support

The Italian energy supplier has achieved 15% more conversions by fully leveraging its data Italy’s leading digital energy company By making innovation its guiding principle, Sorgenia has become Italy’s leading digital energy company. The supplier, which provides gas and electricity to homes, entrepreneurs and small businesses, aims to offer customer service that is both friendly and sustainable. Digital technology provides the answer “The market is…

Par Mickael le 21 May 2019 183 0

Discovering Insights : What can be learned through a Prediction Tree?

Let’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability of purchase (the darker the red, the higher the probability) Blue represents a strong probability of no purchase (the darker the blue, the less chance a user will purchase) The first point to the left represents 100% of the population, a first split…

Par Arnaud Cecconi le 20 May 2019 258 0

Popular Posts

Privacy Barometer 2019

Commanders Act publishes its 2nd Privacy Barometer, based on the behaviour of 9 million internet users

Commanders Act provides its expertise and experience in aid of marketing teams

CDP: The new copilot of today's marketer

Delight Your Audiences With Real-Time Marketing

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