Attribution: why does the last click model endure

Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And this is not for purely technological reasons… It’s a paradox: while digital advertising seems to be an avid consumer of technological innovation, with programmatic advertising and DCO (Dynamic Creative Optimization) being prime examples, the fundamental question of…

Consent on mobile and apps: 4 challenges

While every website and app publisher dreams of cross-device consent management, the reality is easier said than done…here’s why. While ‘mobile first’ has become a very hot buzzword, in practice, mobiles and apps still find themselves too often second best to the web. And nowhere is this better seen than with consent management. In the wake of the GDPR (General Data Protection Regulation), attention and…

Why do you have to give your consent over and over again on some websites?

The GDPR pop-in sometimes seems to glitch. Unfortunately, this isn’t caused by a bug, but actually the result of an approach to collecting consent that is too global and focused on the short term. Do you often get a feeling of déjà-vu when browsing the web? You’re not alone. The likely culprit is all those websites that consistently ask for your consent, even though you…

7 features of a CMP that can ensure your regulatory compliance and a smoother user experience

How can you comply with the GDPR without compromising the user experience? This challenge is precisely the job of a Consent Management Platform. While CMPs are a relatively new phenomenon, they have already caused some buzz  in the Martech industry and will go on doing so. The three letters represent a new generation of solutions for managing consent, aptly named Consent Management Platforms. These tools were…

Privacy Barometer

“With Commanders Act’s CMP, we can archive consent”

Winoc Coppens, 20minutes, IT Director

“The first challenge of the GDPR is organisational”

Olivier Boutin, Digital Operations Director, Lagardère Active Jérémy Guérineau, Head of Tracking and Tag Management, Lagardère Active Managing consent in the GDPR era: a revolution or evolution for news publishers? OB – The GDPR was announced far enough in advance that everyone could plan ahead and thus avoid a revolution. On the other hand, the chapter on consent management in the advertising ecosystem was much…

“We are caught in no man’s land with lots of uncertainty”

Romain Lhote, Digital Marketing Manager, L’Equipe Managing consent in the GDPR era: a revolution or evolution? The GDPR is clearly part of a regulatory evolution, announced well in advance, which gave us the time to study the various technological possibilities. The problem is that we are still caught in no man’s land with lots of uncertainty . Because another regulation, ePrivacy, is in the pipeline.…

“The major benefit of Commanders act is that it’s an impartial platform”

Benjamin Drocourt, Director of Commercial Services, Boursorama Cyril Bourbon, Director of Web Media, Boursorama Managing consent in the GDPR era: a revolution or evolution for news publishers? BD – In my opinion, it is more an evolution: a movement which cleans up the market. Being involved in both News and Banking, we obviously tackled the topic head on. After starting to collect consent on our…