Time to invest in a Customer Data Platform
White Paper - Time to invest in a Customer Data Platform "Our tools give business users direct control of their first-party data." "We provide an up-to-the-second view of all your customer data." Chances are high that those promises sound familiar. You’ve heard them from companies selling data warehouses, Customer Relationship Management, Master Data Management, Integration Platforms, Marketing Automation, and Data Management Platforms. All were enticing;…
Par Camille Turquois le 09 November 2021
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