Privacy Barometer

“With Commanders Act’s CMP, we can archive consent”

Winoc Coppens, 20minutes, IT Director

“The first challenge of the GDPR is organisational”

Olivier Boutin, Digital Operations Director, Lagardère Active Jérémy Guérineau, Head of Tracking and Tag Management, Lagardère Active Managing consent in the GDPR era: a revolution or evolution for news publishers? OB – The GDPR was announced far enough in advance that everyone could plan ahead and thus avoid a revolution. On the other hand, the chapter on consent management in the advertising ecosystem was much…

“We are caught in no man’s land with lots of uncertainty”

Romain Lhote, Digital Marketing Manager, L’Equipe Managing consent in the GDPR era: a revolution or evolution? The GDPR is clearly part of a regulatory evolution, announced well in advance, which gave us the time to study the various technological possibilities. The problem is that we are still caught in no man’s land with lots of uncertainty . Because another regulation, ePrivacy, is in the pipeline.…

“The major benefit of Commanders act is that it’s an impartial platform”

Benjamin Drocourt, Director of Commercial Services, Boursorama Cyril Bourbon, Director of Web Media, Boursorama Managing consent in the GDPR era: a revolution or evolution for news publishers? BD – In my opinion, it is more an evolution: a movement which cleans up the market. Being involved in both News and Banking, we obviously tackled the topic head on. After starting to collect consent on our…

Commanders Act Privacy Barometer

GDPR: 5 lessons to remember for obtaining consent Banners, pop-ins, confirmation through clicking or scrolling…how does the way you collect consent influence a user’s decision to give it? Commanders Act provides the answer with the first edition of its Privacy Barometer…and the results cast doubt on a few (seemingly good) presumptions. How well do the various opt-in mechanisms implemented for the GDPR perform? That’s the…

The importance of data layer granularity in your TMS

Don’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising all your digital campaigns and your omni-channel strategy as a whole. And I know you’re wondering: “if it’s that important, why have I never heard about it?”. Well, that’s exactly why we wanted to dedicate an entire post to this essential topic, given…

Consent management: Commanders Act receives IAB compliance

With the GDPR introducing a new trust contract for personal data, all the attention is being directed towards how to manage consent. By awarding its compliance, IAB aims to speed up compliance across the entire online ad industry. Everywhere, for everyone with no distinction for context. For a long time, online advertising focused more on maximising display coverage (total impressions) than ensuring the message was…

Can the GDPR and Tag Management work in harmony?

“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital audiences?” That is the major worry currently preoccupying digital marketing teams. Since the GDPR sets out an entirely new order for managing personal data, companies must adopt new consent practices. Consequently, the entire tag management process must likely be revamped, including tag activation…