Does the mix of first, second and third-party data need an overhaul?

First, second and third-party data are suffering from the fallout of consent collection regulations and the end of third-party cookies. Zero-party data are shaping up to be a solution. Major changes are sweeping the digital marketing scene, especially when it comes to data. The time has come to review the classics, particularly the famous trio of first-party data, second-party data and third-party data. This trio…

Par Elise Dupuy le 19 October 2021 28 0

Why server-side strategies (full or hybrid) are within easier reach than you might think

Implementing a so-called server-side tag management strategy is often considered to be a challenge, except that there are two ways to go about it... The growing popularity of ad blockers, the heralded (albeit delayed) end of third-party cookies... the latest developments sweeping the internet have focused the spotlight on server-side tag management, which is also known as tagless or server-to-server tag management. The principle is…

Par Elise Dupuy le 28 September 2021 139 0

®Gartner Report - We Have MDM Software, So Why Would We Need A CDP?

In this report, we believe you will understand what are the main differences between a MDM software and a CDP. You will understand that both solutions may be justified in certain cases. In this report, we believe you will learn more about: Consolidation and Analysis of Nonmaster Data Flexible Customer Data Business Rules   Gartner, We Have MDM Software, So Why Would We Need a…

Par Camille Turquois le 17 September 2021 388 0

The Italian Garante new guidelines for cookies use

On June 10th, 2021, the Italian Data Protection Authority (Garante per la protezione dei dati personali) has published new guidelines for cookie usage. It comes after 6 months of public consultation on cookies topic. The aim of these new guidelines is to identify the legal requirements applicable to the use of cookies and to suggest technical solutions to correctly implement these obligations and avoid sanctions.…

Par Elise Dupuy le 07 September 2021 205 0

Playbook - What advertising strategies can you harness in a cookieless world?

What advertising strategies can you harness in a cookieless world? These days, everyone is talking about the end of cookies, and we were the first to raise the issue (as shown in this article). The same applies to the fallout for brands in a cookieless world and how the scales are going to be tipped even further in favour of the GAFA companies. But a…

Par Camille Turquois le 02 September 2021 247 0

What are the alternatives to cookies?

Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are available for replacing cookies? How can companies maintain their digital activations while protecting personal data? Time to review the options. A stay of execution... that is exactly what Google recently granted by announcing on 24 June that it would not block third-party cookies…

Par Elise Dupuy le 20 July 2021 345 0

Why we decided to redesign TrustCommander's Consent Analytics Dashboard, 2 years after the GDPR?

The market needed statistics but the maturity was missing. We wanted to simplify and adopt a more 'business-like' approach in the selection and presentation of the main metrics in TrustCommander. And then the latest directives from the France’s data protection authority (CNIL), made certain metrics obsolete or less important. Measuring implicit consent no longer makes sense as it is not compliant in France. We have…

Par Camille Turquois le 13 July 2021 337 0

Integrate Shopify easily with TagCommander

[caption id="attachment_22632" align="alignright" width="176"] The words of Michael Froment[/caption] If you want a job done well, do it yourself. We tend to forget it nowadays, but that old adage contains a scrap of Shopify’s DNA. A long time has passed since Snowdevil, the online snowboard store, which was built on the Ruby on Rails framework. That was back in 2004, and since then the project…

Par Elise Dupuy le 28 June 2021 370 0

Commanders Act Privacy Barometer 2021 The impact of explicit consent: a pleasant surprise for the market

For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of 31 March 2021 for complying with the data protection authority's cookie rules. Paris, 17 June 2021 – Commanders Act, Europe's leading SaaS software vendor in Tag & Data Management, has unveiled the fourth edition of its Privacy…

Par Elise Dupuy le 24 June 2021 367 0

Popular Posts

Does the mix of first, second and third-party data need an overhaul?

Why server-side strategies (full or hybrid) are within easier reach than you might think

®Gartner Report - We Have MDM Software, So Why Would We Need A CDP?

The Italian Garante new guidelines for cookies use

Playbook - What advertising strategies can you harness in a cookieless world?

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