White Paper Data Governance - Why is Data Governance so strategic in 2023 and how can a CDP support your program?

Month: May 2017

Data Privacy: To Whom Does Data Belong-and to Whom Will It Belong in the Future?

Data Privacy: To Whom Does Data Belong-and to Whom Will It Belong in the Future?

This free White Paper offers comprehensive information on the subject of data privacy and the new European General Data Protection Regulation that enters into force in May 2018. We’ve created a concise summary of the most important points for your business to bear in mind.

  • All-Knowing Household Helpers: Why Privacy Should Now Be Your Top Priority
  • Deadline 25 May 2018: An Overview of the Most Important Innovations of the European General Data Protection Regulation (EU GDPR)
  • New ePrivacy Regulation: Cookies Only with Consent?
  • Interview : Three Questions with Data Protection Expert Dr Christoph Bauer
  • Parasitic pixels: Data Theft Through Piggybacking
  • First Party Is King: Five Good Reasons to Focus Your Efforts on First-Party Data
  • Second-Party Data: Identify New Sales Potential and Use It Intelligently
  • What Sets Third-Party Data Apart—and Why We’ll Continue to Need It in the Future

[Replay Webinar] Omnichannel Strategy: Principles, Methodology, and Implementation Feedbacks by Cyrillus

Let’s put an end to the never-ending arguments over Brick and Mortar vs. Online! It is now possible and necessary, to think through the prism of omnichannel strategies.

Let’s take advantage of the feedbacks and testimony of our client – Cyrillus – and of our technical partner – Mazeberry. You will discover how things actually work: by combining its online & offline data, and by making sense of it all, Cyrillus has been performing better than ever, and its marketing strategy has greatly benefited from it!

[Replay Webinar] How to interconnect the mobile channel to your DMP?

This webinar, jointly hosted by Jérôme Stioui, CEO of Accengage, and Michael Froment, CEO of Commanders Act, will showcase how to create data flows between the Mobile channel and your DMP tool, how to set up real-time triggers, how to broadcast Push Notifications…

During this session, Jérôme and Michael will present examples of scenarios which can be put in place on Mobiles and Desktops thanks to a unified vision of the customer (example: a customer adds a product to the basket on desktop but does not complete the purchase – a Push Notification is sent on mobile to redirect the user to the abandoned basket).

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