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What solutions are there to replace third-party cookies?

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While the end of third-party cookies is approaching, no solution seems yet to have really taken hold to replace them. Between the Privacy Sandbox, contextual targeting and new IDs, the market is spoilt for choice. Here’s a look at the candidates. What will the successor to third-party cookies look like? This is a question that […]

How to reconcile data enrichment and consent?

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“Too complex and too risky“. This is often the verdict that falls when, in a meeting, an acquisition manager suggests enriching the data collected via digital touchpoints. Indeed, since May 2018 (when GDPR came into force) and as the regulators directives have unfolded, ensuring compliance in terms of personal data protection while cross-referencing data for […]

6 best practices to optimize your consent rates

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When data is at the heart of companies’ concerns, the protection of personal data is at the heart of customers’ concerns. The consent banner can thus be seen as a barrier, or as an opportunity to make people respect their choices. Optimizing your consent rates is intimately linked to the trust inspired by your brand, […]

Privacy Barometer 2023

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We’re back with the 2023 edition of the Privacy Barometer based on almost 700 consent banners displayed by our customers! Discover the results on this year’s infographic below.   Click here to compare with the results of the Privacy Barometer 2022

Consent management in Spain: 5 reasons to accelerate

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Although Spain has adopted the GDPR (General Data Protection Regulation) like many other European Union countries, its application on the ground remains contrasted. Like the CNIL in France, the SADP (Spanish Agency for Data Protection) has issued guidelines and published guides to support companies and facilitate their compliance with the GDPR, particularly with regard to […]

Privacy Good practices 2022

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To find all the results of the 2022 Privacy Barometer click here

Privacy Barometer 2022

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Click here to compare with the Barometer 2021 Do you want to optimise your privacy banners? Discover our best practices! *This study has been conducted in the context of the French Data Protection Authority (CNIL)

Playbook – What advertising strategies can you harness in a cookieless world?

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What advertising strategies can you harness in a cookieless world? These days, everyone is talking about the end of cookies, and we were the first to raise the issue (as shown in our article about the alternatives of cookies). The same applies to the fallout for brands in a cookieless world and how the scales […]

Privacy Barometer 2021

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Click here to compare with the Barometer 2020

Data governance: a mission-critical challenge for marketing teams

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Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by a whole host of buzzwords, such as “master data management (MDM)”, “data lakes” and “data stewards”. This jargon conjures up images of a highly exclusive club. Putting its terminology to one side, data […]

Playbook – A world without cookies

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Your #cookieless roadmap to 2021 Targeted advertising as it currently exists on the web is becoming obsolete. Safari already blocks cookies; Chrome blocks them in private browsing mode and plans to do so across the board within 2 years; on top of which, the GDPR rules now drastically reduce the scope of campaigns by requiring […]

Cookbook – Consent Management Platform

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Recipes for a successful privacy strategy As moves are being made to tighten up privacy across Europe with the GDPR and elsewhere in the world with such acts as the CCPA, organisations are under pressure to implement a data protection policy. Compliance, optimisation, brand image… These are just some of the many different challenges standing in their […]

Privacy Barometer 2020

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Click here to compare with the Barometer 2019

GDPR: the right cookie governance policy involves keeping your tags under control

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Protecting the personal data stored by cookies inevitably involves setting up best practices for how those data are collected. If there were any reason for a CDO or digital marketing manager to take another look at tag management from a more strategic angle, then the GDPR could very well be the ideal opportunity to do […]

Digital marketing in the age of GDPR and ePrivacy

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The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and clear. It stipulates that an active, explicit and informed opt-in is required before setting cookies or collecting other personal data. Tacit consent is no longer valid. This means that the popular phrase “If […]

What strategies are available to improve the opt-in rate?

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The consent issue will long be a fixture on the to-do list for marketing directors. What is the course of action? Although some professionals are tempted to use tactics to bypass the issue, others are taking a more strategic approach. On the ground level The short-term reflex: the temptation to circumvent Although the opt-in is […]

How Google is planning to phase out third-party cookies

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It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging war on cookies? The answer came at the beginning of the year. By unveiling its Privacy Sandbox as an alternative to third-party cookies, Google is taking the adtech industry in a new direction. […]

Interview with Dr. Jana Moser: Digital Marketing in the Age of GDPR and ePrivacy

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Since 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits to uncontrolled data collection. With the e-Privacy Regulation, the European digital economy now faces new challenges. The latest court ruling of the European Court of Justice (ECJ) of 1 October 2019 confirms what […]
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