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Commanders Act consolidates its position as a brand performance partner with the acquisition of Adloop

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This acquisition will enable Commanders Act to develop a unique offering within its Customer Data Platform to help advertisers manage and optimise their media investments. Paris, 3 October 2023 – Commanders Act, publisher of the Cookieless Marketing Platform adopted by more than 500 European advertisers, announces that it has completed the acquisition of Adloop, publisher […]

Commanders Act launches JarvX, the new AI copilot to boost the marketing performance of digital teams

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The server-side leader launches JarvX, the first AI copilot to boost its customers’ marketing performance Paris, 3 July 2023 – Commanders Act, publisher of a Cookieless Marketing Platform adopted by more than 500 customers in Europe and European leader in the Customer Data Platform, is launching JarvX, the first intelligent co-pilot to help users get […]

CMP Partner Program : Commanders Act obtains Google certification following announcement of new consent management requirements

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As part of the CMP Partner Program launched in 2022, Google has announced the integration of new requirements for publishers to use certified CMPs. Commanders Act is now a certified player, meeting the new European standards for consent management.   Continued progress within the ecosystem With 12 years’ experience in digital marketing, Commanders Act has […]

Commanders Act joins the CMP Partner program launched by Google in September 2022

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Commanders Act joins the CMP Partner Program launched by Google to provide users with consent management solutions integrated with their Consent Mode feature. In a context where users are more careful about the use of their personal data, keeping an eye on the effectiveness of marketing campaigns is becoming increasingly complex. Providing robust and compliant […]

In anticipation of the end of third-party cookies, Commanders Act has launched its new Server-Side powered platform

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In an increasingly regulated and constrained data market, this Commanders Act X platform, powered by Server Side, gives digital teams the control and visibility they need to drive effective digital strategies and campaigns, while remaining RGPD compliant. Paris, 6 february – Commanders Act has launched a Marketing Cookieless Platform in 2022 that gives brands greater control […]

Privacy Barometer 2022: consent collection practices are becoming increasingly standardised

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One year after the latest directives from France’s data protection authority were enacted, most websites are now equipped with a consent banner. Collection mechanisms are gradually becoming standardised, but certain best practices relating to the design, look & feel and user experience are continuing to prove their ability to ramp up performance. Paris, 31 May […]

Commanders Act Privacy Barometer 2021 The impact of explicit consent: a pleasant surprise for the market

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For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates before and after the deadline of 31 March 2021 for complying with the data protection authority’s cookie rules. Paris, 17 June 2021 – Commanders Act, Europe’s leading SaaS software vendor in Tag & […]

Privacy Barometer 2020: the gulf widens between brands in terms of GDPR compliance

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Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the GDPR, with only a few months remaining until the transition period granted by CNIL expires. Paris, 4 June 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP), is publishing […]

Commanders Act receives the Excellence label from RGPD Check

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The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris, 26 May 2020 – Commanders Act, the European leader in SaaS-based Customer Data Platforms (CDP) and an expert in Tag & Data Management, has announced that it has been awarded the Excellence label […]

Thanks to Commanders Act, Sorgenia makes the most of digital technology to personalise the customer experience and improve customer support

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The Italian energy supplier has achieved 15% more conversions by fully leveraging its data Italy’s leading digital energy company By making innovation its guiding principle, Sorgenia has become Italy’s leading digital energy company. The supplier, which provides gas and electricity to homes, entrepreneurs and small businesses, aims to offer customer service that is both friendly […]

Why does the last click model endure?

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Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely focused on the last click. And this is not for purely technological reasons… It’s a paradox: while digital advertising seems to be an avid consumer of technological innovation, with programmatic advertising and DCO […]

GDPR: Commanders Act registered as a consent management provider by IAB

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The vendor, specialists in tags and data, thus cements its leading position in the personal data protection industry. Paris, 28 June 2018 – Commanders Act, a vendor of SaaS software and European leader in tag management and data, has joined the list of vendors and consent management providers registered by IAB Europe(Interactive Advertising Bureau) as part of […]

Commanders Act is awarded the ePrivacy EU data protection certification

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Commanders Act, a European provider of enterprise solutions for tag, data and customer journey management, was awarded the EU ePrivacy data protection seal of approval. This confirms that the data protection elements of the technology used by Commanders Act already comply with the EU’s General Data Protection Regulation, which will apply throughout the EU from […]

Online data collection: 6 musings from a privacy advocate

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Q&A with Aurélie Pols, Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer, Mind Your Privacy. We caught up with Aurélie, a user privacy advocate, soon after she delivered her keynote on privacy at the recent eMetrics conference in San Francisco. Aurélie helped pioneer digital analytics (and data collection) in Europe, so its […]
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